Samsung is focusing 70% of its Galaxy S27 production on the Ultra and Pro

Samsung is currently preparing for the launch of the Galaxy S27 series, which should happen in early 2027. This next generation of the Galaxy S will introduce a Pro model, increasing the lineup to four phones. When the Galaxy S27 series becomes available, you’ll likely have an easier time getting your hands on the Pro or Ultra. That’s because Samsung is reportedly focusing most of its production on those models.

According to a report from ET News, Samsung will dedicate over 70% of its shipment volume to the Galaxy S27 Ultra and Galaxy S27 Pro. It’s said that the company plans to manufacture approximately 18 million Ultra units and around 7-8 million Pro models.

Samsung tends to produce around 35 million Galaxy S units annually. When Samsung mass-produced the Galaxy S26 series, it manufactured around 18 million Ultra units, which accounted for about half of the total production volume. Based on this report, Samsung is sticking to that 18 million figure, while also allocating 20% of its production to the Pro.

The reported goal of the manufacturing strategy is to funnel demand toward the premium models. The base model and the Plus are lower-priced and thus yield lower profits. As component costs rise, Samsung wants its customers to spend money on its more profitable devices.

This news comes as Samsung recently reduced shipments of the Galaxy A series by 20%. The strategy was meant to cut back on the production of less profitable devices.