The Fossil Group clearly has its eyes set on the wearables market. In 2016, it announced more than 140 wearable devices across different brands including Armani Exchange, Michael Kors, Diesel, Emporio Armani, Skagen, Misfit, and others. This year, Fossil is taking it up a notch as it plans to double the number of wearables it will announce.

During a press conference at CES in Las Vegas, Fossil Group said that it will release more than 300 wearable devices, which include smartwatches, activity trackers, and others, in 2017. It wants to spark consumer interest with a fashion-first approach, meaning that it plans to makeĀ its upcoming devices as beautiful and trendy as possible.

Greg McKelvey, Fossil Group’s chief strategy and digital officer, said that consumers are looking for wearables that will keep them connected and look good at the same time. And he does have a point. Design is an important factor not only for wearables but for other tech gadgets as well. No one really wants to have an ugly device strapped to their wrist, regardless of its cool features.

Fossil has already shown that it can make great wearable devices that are easy on the eyes. We’re looking forward to seeing what the company has in store for us this year, under different brand names.

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