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You might soon be able to “swipe left” using a Facebook dating service
- During the Facebook developer’s conference, Mark Zuckerberg stated that there would be a Facebook dating service.
- He did not divulge details during the conference, but stock in dating apps dropped significantly with the news.
- Dating apps already use Facebook data to function, so this would essentially eliminate the middleman.
Information on the Facebook dating feature is scarce at the moment, but Zuckerberg’s statement was powerful enough to send the stock of Match Group, Inc. tumbling as much as 18 percent. Match Group, Inc. owns the popular dating apps Tinder, OkCupid, and Match.com.
A Facebook dating service makes perfect sense; in fact, it’s a wonder that it hasn’t happened sooner. Most major dating apps – including Tinder, Bumble, Hinge, Coffee Meets Bagel, and even Feeld – require you to connect the app to your Facebook account in order to sign up for the service. If Facebook offered a dating service, it would essentially be eliminating the middleman.
We have no idea if this Facebook dating service will be like Tinder, Bumble, Feeld, et al., and base your interactions on swiping left or right on potential matches. It could instead be more like OkCupid and Match.com, where you fill out a lengthy profile and answer lots of questions to help you match with a potential partner. It could be that Facebook has something brand new in mind.
Either way, a Facebook dating app would do gangbusters, as the sheer amount of data the company has on people would make matchmaking a snap.
We’ll update this article if more information comes to light about this upcoming feature.