I’d almost be willing to bet a million dollars that you have a Facebook account. Of course you do, because Facebook revealed in its second quarter earnings today just how many people use Facebook every day. According to the report, as of June 30th, it had over 1.7 billion monthly active users (MAUs) – an increase of 15% year-over-year – and 1.57 billion mobile monthly active users.
The figures don’t stop there. Facebook’s title as the world’s largest social network still stands as it is the first time the social network giant has surpassed 1 billion mobile daily active users (DAUs). What’s even more mind-blowing is that the number of mobile-only monthly active users is also about to surpass the 1 billion milestone. To be clear, Facebook defines mobile-only MAUs as such:
Mobile-only MAUs are defined as users who accessed Facebook solely through mobile apps or mobile versions of our website, or used our Messenger app, in the last 30 days of the given quarter. The number of mobile-only MAUs do not include Instagram users unless they would otherwise qualify as such users based on their other activities on Facebook.
As you can see, approximately a year ago, Facebook was just over the half-way mark in reaching 1 billion users who only access Facebook on mobile devices. If you ask me, it looks as though the number will be well above 1 billion come next quarter.
The number of users isn’t the only thing that Facebook has to boast about. With an increase in users, Facebook also saw its profit skyrocket. In fact, just like the previous quarter, Facebook’s profit almost tripled to $2.06 billion.
Although Facebook’s rise seems unstoppable at this point, Mark Zuckerberg remains cautious by explaining Facebook is looking ahead and expanding on areas that will become more and more integral to its users – namely video content.
We see a world where video is first, with video at the heart of all of our apps and services.
Facebook has been focusing more and more on video content, and I certainly see the change: scrolling down my Newsfeed, more than 70% are videos that automatically play. And with the recently-introduced live streaming feature and the emergence of virtual reality and 360-degree cameras, it seems like the focus on mobile video is not only here to stay but also set to expand even further.
With more than a billion people on it daily, the transition could mean a huge change in how we interact with others, view content, receive news, advertise, and the list goes on. What are your thoughts on Facebook’s transition into a video-centric network? Do you know anyone who is still not on Facebook? Leave us a comment below!