Launchers are a tricky business, which is why we are always interested in those developers who decide to go out of the norm and really get creative with their apps. And then we have a few that get pretty popular, which makes them extra special. But popularity doesn’t always translate to revenue, a lesson many of us have to learn the bad way.
Today we are saying goodbye to one of our favorite launchers (literally; we listed it in our top launchers) – EverythingMe. The team has announced the app is shutting down and support will end in the coming days. Te reason? Money.
What made this UI replacement app special was that it was the first to offer a contextual experience that evolved along with your daily routine. The user would get recommended apps and services depending on the time of the day, as well as the location.
Their monetization system worked very similarly to their UI, which seems to be at least one of the causes of the app’s demise. Profits come from advertising, which is also contextual. EverythingMe will recommend apps and services of different types, depending on the time and location.
The company is not being very clear about all the details, but it seems that despite breaking industry expectations in popularity, the team couldn’t transform this into money when growing in emerging markets. It has been over a year since the global launch, so we believe they really have put enough time and consideration into this decision.
All we can say is that we tip our hats to the EverythingMe team, which has created one of the best third-party launchers we have seen. It does seem like the project is completely dead, but keep in mind that the app will continue in your phone if you already have it. There just won’t be any support for it. That is, unless they decide to open the source code and the community takes over (go bug them about it!).
But tell us – which is your favorite launcher? Will you miss EverythingMe?