- Xiaomi is now the top smartphone brand in Europe, according to a report.
- The news comes after several Q2 2021 reports found that it was the number two brand globally.
Xiaomi has enjoyed a ton of momentum in 2021 as it took second place from Apple in terms of global shipments and delivered impressive yearly growth. The good news isn’t stopping there though, as a European market share report has revealed that the Chinese brand is now number one in Europe.
Tracking firm Strategy Analytics reports that Xiaomi hit the top spot in Europe with 12.7 million units shipped or 25.3% market share in Q2 2021. Second-placed Samsung was just a smidge behind with 12 million units shipped or 24% market share. It’s also interesting to note that Xiaomi achieved yearly growth of 67% compared to a 7% year-on-year decline for Samsung.
Apple is now in third place with 9.6 million units shipped and 19.2% market share. It also achieved 15.7% growth compared to Q2 2020.
Meanwhile, Oppo (5.6%) and Realme (3.8%) occupied fourth and fifth spots respectively. Both brands are in the midst of a European expansion, with Oppo delivering 180% yearly growth and Realme attaining an astounding 1,800% yearly growth.
Realme first entered the European region in 2019, focusing on the likes of Spain. But it’s expanded in a big way since then to cover France, Italy, the UK, Russia, and more in 2020. So what we’re essentially seeing is growth from virtually nothing. It’ll therefore be interesting to see what kind of growth Realme can sustain once it’s a more established name.
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