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Domino’s bails on T-Mobile arrangement after getting slammed with orders Tuesday

Scarcely two weeks into its Get Thanked promo, T-Mobile has lost Domino's after users nationwide flooded local restaurants this Tuesday.

Published onJune 16, 2016

Domino's_Pizza_In_Spring_Hill,FLA dominos pizza
Early last week, T-Mobile held their 11th “Uncarrier” event which revealed a fair array of benefits for its users. Part of this “Get Thanked” package included an arrangement by T-Mobile to treat all of its users to dinner and a movie every single Tuesday. The menu and movie provider would vary, but the starting weeks included a free movie rental on VUDU, a two topping pizza from Domino’s, and a Frosty from Wendy’s. Pretty sweet deal. Except that T-Mobile users mobbed Domino’s in such heavy numbers this past Tuesday that the beleaguered company has decided to pull out of their arrangement with T-Mobile.

11th ‘Uncarrier’ move by T-Mobile brings you free movies, food, prizes, and stock

This news comes to us via the tweetage of T-Mobile’s polarizing CEO John Legere. Legere seems to relish in how many users decided to take advantage of the Uncarrier’s gift, announcing that Domino’s locations experienced between 3 and 4 times as much business as a normal Tuesday and that the poor employees couldn’t keep up with the volume. He posted a section of an internal memo explaining the situation as follows:

After reviewing yesterday’s results and taking your feedback into account, the decision has been made to not continue the T-Mobile Tuesdays promotion unless we can find a solution that is best for the brand. This means the promotion will not be happening next week on June 21.
Many thanks to you and your employees for all of the hard work these past two weeks during this promotion. We understand this program put a lot of stress on your stores, and we appreciate everything you have done to handle the rush and serve Domino’s customers as best as possible. THe hard work that’s done on the front lines always makes the Domino’s brand proud.
We will be sending the following message to your stores via the ticker:
“Due to your feedback, we have suspended the T-Mobile Tuesdays promotion indefinitely. We appreciate you handling the rush yesterday.”
We’ll continue to keep you update on the status of future T-Mobile Tuesdays.
John Legere T-Mobile

So it looks like pizza is off the menu for T-Mobile users this coming week. No word yet on what franchise is slated to fall prey to an onslaught of Uncarrier users next, but Legere says that the Get Thanked program is continuing to partner with new retailers and restaurants. We look forward to seeing how this interesting promo plays out. In the meantime, let us know what you think in the comments below.