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Diablo Immortal reportedly earns $100 million in its first two months

Microtransactions have made the game a major hit.

Published onJuly 28, 2022

Diablo Immortal Combat Screenshot
Joe Hindy / Android Authority
  • A new report claims Blizzard’s new free-to-play game Diablo Immortal brought in $100 million in revenue in its first two months.
  • It’s currently the 13th highest ranked mobile game worldwide in terms of revenue generation.
  • The game may get another boost in money due to its launch in China earlier this week.

Diablo Immortal has been a controversial game ever since it was first announced by Blizzard at its BlizzCon event in November 2018. Fans of the earlier Diablo action-RPG games made for the PC and consoles were upset about having what they believed to be a dumb-down version of the game for mobile devices. Others bemoaned that the game, while it would officially be free to play, would also support microtransaction that would, among other things, speed up the leveling of characters.

Read more: Diablo Immortal tips and tricks

However, it would appear that Diablo Immortal, despite mixed reviews, has already become a big money generator for Blizzard and the game’s co-developer NetEase. A new report from the app analytics company Sensor Tower claims that the game has made over $100 million since it launched for both mobile devices and the PC in its first eight weeks.

Sensor Tower says that the game is on the upper end of major video game IPs that made the jump to mobile. It said that Nintendo’s Fire Emblem Heroes took 10 weeks to reach the $100 million mark, while Fortnite took 12 weeks, and Final Fantasy XV: A New Empire took 22 weeks to reach that level. However, Diablo Immortal’s launch was still well behind the release of Pokémon Go, which only took two weeks to hit that revenue milestone.

Right now, Sensor Tower claims that Diablo Immortal is the 13th highest ranked mobile game worldwide in terms of revenue generation. It’s also the fourth biggest mobile RPG and the second biggest MMORPG, behind another NetEase game, Fantasy Westward Journey.

The game could get another big revenue boost thanks to its release in China on July 25. Sensor Tower says it became the second biggest mobile game, in terms of revenues, in that country on July 26, behind PUBG Mobile. Currently, the US is the number one market for the game.  It will be interesting to see if Diablo Immortal can continue to be a big moneymaker for publisher Activision Blizzard.