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Danny Glover spends 12 hours in an air duct with the Samsung Galaxy S7

In a new Samsung ad, Danny Glover comes across a bomb with a 12 hour timer. In the interest of suspense, he spends the next hours on his Samsung Galaxy S7.
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Published onAugust 9, 2016

Apropos nothing, we come across Danny Glover unsurprisingly crawling through a suspiciously clean air duct while wearing a cop uniform. Business as usual. Of course, he locates the bomb, but then the twist: the timer is set to go off in 12 hours. “That’s not very suspenseful,” Glover notes. Fortunately, he has his Samsung Galaxy S7 with him.

In the interest of keeping tension high, Glover spends the next 12 hours on his smartphone playing games, ordering pizza, and convincing a friend to pursue a different career if they are so stressed out in their current one. Just as the bomb is about to blow, Glover snips the appropriate wires just in the nick of time.

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The ad is obviously showcasing the Galaxy S7’s battery life. The device, which boasts a 3,000mAh battery, allegedly has the longest battery life of any Samsung flagship to date.

This is just the latest addition to a chain of spry marketing spots for the Korean tech titan. The company seems to have finally found their stride with the Galaxy S7, which they gleefully doused with champagne earlier this year.

What are your thoughts regarding this 80’s-90’s action-themed advertisement from Samsung? Are their claims about the S7’s battery life true? If you’re a Galaxy S7 owner, let us know if you would survive in an air duct with your device for 12 hours on a full charge in the comments below!

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