When Cyanogen is not trying to put a bullet through Google’s head or collecting boatloads of cash from investors, they are partnering up with all kinds of companies to bring users new services. The company recently partnered with Boxer, Truecaller and Microsoft to offer a bevy of pre-installed apps and services that should enrich your experience. Today is PlayPhone’s turn.

What the heck is PlayPhone? You may be wondering. It’s not a very popular service around here, as it is aimed towards emerging markets, but it’s actually a pretty cool service if you are into social experiences.

PlayPhone is a social game app store that allows you to take your game to a much friendlier level. You can, of course, discover, download and play your games, but you can also do that with the Google Play Store. What makes PlayPhone unique is the ability to connect with friends, recommend games, challenge your contacts, invite them to play or show off your skills in the leaderboard.

New Cyanogen logo

Because this is a service focused on emerging markets, it will only be launching with Cyanogen OS in “key international markets”. That is not very specific, but we are willing to bet bigger markets won’t see much of it… for better or worse.

I can’t think of a better partner for PlayPhone than Cyanogen. Cyanogen OS and CyanogenMod are everywhere! Cyanogen has a hold on 50 million users in 190 countries, and they are working hard to enter every market they can. As for the benefits Cyanogen is getting out of this partnership, it all depends on how you view things.

cyanogen os themes

I am sure many of you will see PlayPhone as nothing more than bloatware, but it may be a fun experience to test if you are into the social aspects it offers. In fact, you can go ahead and test it on any Android phone if you want. Just go download the game store from PlayPhone.com.

What do you say – is this app worth your time or is it just another app you will never use?

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