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Carl Pei thinks, just maybe, OnePlus shouldn't have over-hyped the OnePlus 2

After a series of stock issues, slow invites and missed ETAs, OnePlus CEO Carl Pei suggests that his company "needs to practice the art of under promising."

Published onSeptember 22, 2015

OnePlus CEO Carl Pei

OnePlus sure know how to get themselves noticed. Bold statements, big promises and an affordable handset with solid specifications have caught our attention, but when combined with limited availability and an infuriating invite system, it seems almost inevitable that some people are going to left feeling a little underwhelmed.

These sentiments have not escaped OnePlus co-founder Carl Pei, who suggested on Twitter than his company needs to reconsider its history of over promising.

.@vannoj OnePlus as a company needs to practice the art of under promising. ?
— Carl Pei (@getpeid) September 21, 2015

The OnePlus 2 has been off to a very slow start since its initial announcement, with weeks’ worth of delays for North American customers following supply chain issues, the majority of invites took more than a month to start appearing, and troubles with customers hopping in and out of the invite que remain rife. Even now in September, OnePlus is only focusing on supplying invites to early supporter types, any rollout to casual observers or general members of the public still seems like an awfully long way away.

OnePlus 2 review

With millions of registrations but only a handful of stock, the frustrations are clear with just a little searching around the web. The company recently apologised for messing up the launch of the OnePlus 2 and repeatedly missing its ETAs, and there’s clearly now some regret over at OnePlus HQ about the way that the launch has been handled.

What has your experience been like waiting for the OnePlus 2?

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