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BlackBerry didn’t have to bother with a colossal announcement or fancy teasers to get people’s attention. Their upcoming phone is pretty much selling itself, as it answers to features people have been requesting for many years. It’s really the most casual launch we have seen in a long time, yet people are dying to get their hands all over the BlackBerry Priv!

The Priv is pretty much official by now, but BlackBerry has been taking its sweet time to share more about it. Today we are taking a look at the very first legit images coming from the popular manufacturer. It’s definitely nothing we haven’t seen before, but these images are special in that they come straight from the source.

BlackBery is giving us a look at the Priv from multiple angles. Two of them show the smartphone’s profile, with the keyboard both hidden and pulled out. The third image (above) showcases the phone as if it was laying on a flat surface.

Why is the BlackBery Priv such a titanic sensation? Wasn’t the company dying? It sure was, but maybe this was something they really needed to do to rise afloat. We have been begging for a BlackBerry Android phone with a nice keyboard, and the fact that it’s finally coming is a huge deal.

BlackBerry claims the Priv’s main lure is its privacy, but I doubt that’s the case for people outside the enterprise market. It’s their build quality and keyboards that people really love. The Priv has both, as well as Android in its guts; that is what really makes it an enticing handset.

So there you have it, guys. Enjoy the images and take a look at our BlackBerry Priv rumor roundup to learn more about the upcoming handset. Are you thinking of getting a BlackBerry Priv?