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Apple Watch Ultra price and offers: Get the best deal

Get the best deal on Apple's priciest smartwatch.

Published onApril 26, 2023

An Apple Watch Ultra on a user's wrist features an orange Action button.
Kaitlyn Cimino / Android Authority

It’s well established that the Apple Watch series is the best smartwatch offering. In recent years, we’ve seen the line split into two tiers: the standard Series model and a feature-stripped, cheaper SE alternative. However, in 2022, Apple switched up this formula. It announced the Apple Watch Ultra, the company’s largest and priciest wearable to date appealing to the outdoor crowd. Below, we detail everything you need to know about the Apple Watch Ultra pricing, which offers are worth your consideration, and the alternatives.

How much is the Apple Watch Ultra?

An Apple Watch Ultra rests on a rock wall displaying the X-Large watch face.
Kaitlyn Cimino / Android Authority
  • Apple Watch Ultra: $799 / £849 / €999

The Apple Watch Ultra is a new branch in the Apple Watch lineage. It’s a larger, more durable, feature-laden wearable that caters to adventurous and active users or those who want Apple’s premier smartwatch on their wrist. As a result, it costs considerably more than the $399 Apple Watch Series 8.

Only one Apple Watch Ultra configuration is available, with LTE cellular connectivity and a 49mm face for $799. Titanium is the only finish on offer; however, you can choose between three strap designs, namely Alpine Loop, Ocean Band, and Trail Loop.

Apple Watch Ultra vs the competition

google pixel watch case spigen thin fit 2
Rita El Khoury / Android Authority

The Apple Watch Ultra occupies an interesting niche in the smartwatch world. Yes, it’s competing against other adventure-orientated multisport watches, but it also packs all the smartwatch goodness of the Apple Watch Series 8. This means it appeals to the outdoor crowd and those who want a competent and capable smartwatch.

In the multisport arena, two devices stand out. The Garmin Fenix 7 comes in slightly cheaper than the Apple Watch Ultra. From $699, buyers get brilliant battery life, great multi-band GNSS, and excellent fitness tracking with Garmin-exclusive touches. While it does pair with iPhones, you won’t quite enjoy the same seamless functionality as you would with an Apple Watch. Additionally, the Fenix 7 doesn’t sport LTE connectivity nor boasts a large, detailed OLED screen.

For the same price, you can snag the Coros Vertix 2. While the battery life is impeccable at over two months, you lose out on a gorgeous screen, smartwatch features you take for granted, and an accurate heart rate sensor.

If you want a Garmin device that leans more towards smartwatch territory, consider the Venu 2 Plus. This is Garmin’s flagship smartwatch which recently gained ECG support, and includes voice assistant functionality and Bluetooth calls. It’s considerably cheaper than the Ultra at $449, too. Like the two devices above, you can pair it to your iPhone.

There aren’t many direct Apple Watch Ultra alternatives in the Wear OS world. Samsung’s outdoor watch, the Galaxy Watch 5 Pro, demands $449, but it’s incompatible with iPhones. At $100 cheaper, the Pixel Watch packs a pleasing design but isn’t a real Ultra competitor. It lacks the durability and is much smaller than the Apple alternative.

Where can you buy the Apple Watch Ultra?

apple watch ultra on top of a book
Dhruv Bhutani / Android Authority

You can purchase the Apple Watch Ultra directly from As $799 is a lot to fork out at any one time, Apple makes a more convenient financing program available. Buyers can pay $33.29 per month for 24 months for the device. If you’re upgrading from an older Apple Watch, you can use Apple’s trade-in program and save up to $165 on the Ultra’s purchase price.

Apple Watch UltraApple Watch Ultra
Apple Watch Ultra
Louder speaker • Large battery • Extensive features
MSRP: $799.00
The rugged smartwatch for the iOS crowd
The Apple Watch Ultra has a large sapphire glass display, with an additional programmable Action button on the side. It also includes a larger and louder speaker for emergencies, LTE connectivity, and a large battery. The Ultra comes with a host of features for athletes, too. Rock climbers, scuba divers, hikers, and other folks who are looking for a smartwatch that can help them track intense workouts and also keep them safe will find a lot to love about the Ultra.

Major US carriers

You’ll find the Apple Watch Ultra at carriers across the US, including the big three. AT&T, T-Mobile, and Verizon all offer the Apple Watch Ultra with plans that suit your use case. You’ll pay $22.23 per month over 26 months at AT&T, $24.96 per month across 24 months at T-Mobile, and $22.22 per month for 36 months at Verizon.

Apple Watch Ultra carrier links:

Verizon | AT&T | T-Mobile

Major retailers

If you don’t want to go through a carrier, you can also buy the Apple Watch Ultra through the big retailers. You’ll find plenty of offers and promotions on the likes of Amazon and Best Buy, as well as compatible accessories.

Apple Watch Ultra retailer links:

Amazon | Best Buy

Apple Watch Ultra price FAQs

If you want an Apple Watch with the biggest screen, biggest battery, and excellent durability, the Apple Watch Ultra is worth it.

The Apple Watch Ultra is bundled with a magnetic fast charger to USB-C cable in the box, however, it does not have a wall power adapter.

The Apple Watch Ultra packs an impressive list of specialized features. From its diving-certified shell and depth sensor, to its emergency siren, large battery, and massive 49mm display, the Ultra is expensive because it’s Apple’s premier wearable.

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