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How much does Apple TV Plus cost around the world?

From India to the UK, the price of the subscription service varies significantly across the globe.
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Published onFebruary 22, 2024

Apple TV stock image 3
Edgar Cervantes / Android Authority

Apple TV Plus has come a long way in a short time, with a wealth of good shows and movies now making it a respectable Netflix alternative. US residents pay $9.99 per month for the service, but that’s not what every other country pays. In fact, some countries pay almost as much per month as others pay in a year. If you’re interested in finding out about the Apple TV Plus cost around the world, we’ve done the research for you.

The service is available in over 100 countries, but we didn’t want to overload you with numbers. We looked up the prices from 36 of the most significant nations in terms of market share, representing most regions where Apple TV Plus is available. We’ve also stuck to the flat monthly fee to simplify the comparison rather than getting into the various deals and packages available.

QUICK ANSWER

The price of Apple TV Plus ranges from $1.19 per month in India to $12.61 per month in the United Kingdom.


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How much does Apple TV Plus cost around the world?

The table below shows the price of Apple TV Plus in each country, both in the local currency and in the equivalent price in US dollars at the time of writing. We’ve then ordered them from cheapest to most expensive. It’s worth noting that some South American countries, such as Argentina and Bolivia, are charged for the service in dollars already.

CountryLocal priceUSD equivalent
Country
India
Local price
INR 99
USD equivalent
$1.19
Country
Brazil
Local price
BRL 21.90
USD equivalent
$4.44
Country
South Korea
Local price
KRW 6,500
USD equivalent
$4.87
Country
Poland
Local price
PLN 24.99
USD equivalent
$6.27
Country
Indonesia
Local price
IDR 99,000
USD equivalent
$6.33
Country
Peru
Local price
PEN 24.90
USD equivalent
$6.55
Country
Argentina
Local price
USD 6.99
USD equivalent
$6.99
Country
Bolivia
Local price
USD 6.99
USD equivalent
$6.99
Country
Vietnam
Local price
VND 179,000
USD equivalent
$7.29
Country
Mexico
Local price
MXN 129
USD equivalent
$7.56
Country
Colombia
Local price
COP 29,900
USD equivalent
$7.62
Country
Hungary
Local price
HUF 2,790
USD equivalent
$7.78
Country
Taiwan
Local price
TWD 250
USD equivalent
$7.96
Country
Czech Republic
Local price
CZK 199
USD equivalent
$8.48
Country
Hong Kong
Local price
HKD 68
USD equivalent
$8.69
Country
New Zealand
Local price
NZD 14.99
USD equivalent
$9.25
Country
Slovakia
Local price
EUR 9.99
USD equivalent
$9.29
Country
Austria
Local price
EUR 9.99
USD equivalent
$9.29
Country
Belgium
Local price
EUR 9.99
USD equivalent
$9.29
Country
France
Local price
EUR 9.99
USD equivalent
$9.29
Country
Germany
Local price
EUR 9.99
USD equivalent
$9.29
Country
Ireland
Local price
EUR 9.99
USD equivalent
$9.29
Country
Italy
Local price
EUR 9.99
USD equivalent
$9.29
Country
Netherlands
Local price
EUR 9.99
USD equivalent
$9.29
Country
Portugal
Local price
EUR 9.99
USD equivalent
$9.29
Country
Spain
Local price
EUR 9.99
USD equivalent
$9.29
Country
Norway
Local price
NOK 99
USD equivalent
$9.47
Country
Sweden
Local price
SEK 99
USD equivalent
$9.56
Country
Canada
Local price
CAD 12.99
USD equivalent
$9.62
Country
Australia
Local price
AUD 14.99
USD equivalent
$9.80
Country
Japan
Local price
JPY 1,490
USD equivalent
$9.94
Country
United States
Local price
USD 9.99
USD equivalent
$9.99
Country
Singapore
Local price
SGD 13.98
USD equivalent
$10.42
Country
Denmark
Local price
DKK 79
USD equivalent
$11.45
Country
Switzerland
Local price
CHF 10.90
USD equivalent
$12.39
Country
United Kingdom
Local price
GBP 9.99
USD equivalent
$12.61

India is the country with the cheapest subscription, paying the equivalent of just $1.19 per month. That’s $3 less than anywhere else we surveyed and more than eight times cheaper than the United States. The least expensive options aren’t limited to that part of the world, with the next three places on the list occupied by Brazil, South Korea, and Poland.

The US is among the most pricey places to get Apple TV Plus, but it isn’t the most expensive. Singapore residents are surprisingly paying more at the equivalent of $10.42 per month, but the United Kingdom leads the way. People across the pond are forking out £9.99 per month, which works out to around $12.61. Denmark and Switzerland are also down at the wrong end of the table.

While the spread might be wide, all but seven of the countries on the list pay between $6 and $10 for the Apple streaming service. The average is around $8.50, which went up significantly in October 2023 when Apple increased the price of the service in some countries, including the USA, the UK, and mainland Europe.

Should I use a VPN to get Apple TV Plus from another country?

VPN stock photo 2
Edgar Cervantes / Android Authority

If Apple TV Plus is much cheaper in another country, and a VPN can be used to spoof your location, does that mean you can use a VPN to save money on Apple TV Plus?

Whether you can and whether you should are two different questions. From a technical point of view, you might be able to fire up the VPN and get part-way through the signup process as if you’re in another country, but payment is likely to be an issue. We haven’t tried it for obvious reasons, but we strongly suspect that you will need to use a payment method linked to the same country. Other services like Spotify have this requirement. This would be a much bigger hurdle to overcome, especially in a way that wouldn’t get you in trouble with the authorities.

Even if it were practical and legal, Apple certainly wouldn’t be happy. The tech giant almost certainly has teams and systems dedicated to rooting out such transgressions of its terms of service. If and when your plot is unveiled, the minimum sanction you’ll get is the loss of your account.

We wouldn’t advise or condone trying this for all the reasons above. Besides, the content in your country will be more tailored to people like you and probably more plentiful if you’re in the US.

Why is Apple TV Plus more expensive in some countries than in others?

Apple TV stock image 1
Edgar Cervantes / Android Authority

We’ve just mentioned one of the obvious reasons for the price disparities, which is that the movies and shows available in each country are different. This is due to licenses, local demand, language, and other reasons. It stands to reason that if each country is getting a different version of the service, the price shouldn’t be uniform across the globe.

Another answer to this question, as it is to so many other questions, is profit. Apple is in the business of making money, and its subscription price model will be designed to maximize the bottom line everywhere it operates. A big factor will be each country’s average earnings and disposable income, as these will determine how many people can afford to line Apple’s coffers. For example, Indian residents may appear to get a good deal compared to the US, but with the average US salary more than ten times that of India, the monthly cost of Apple TV Plus is likely to be much closer as a percentage of the average citizen’s paycheck. In true free-market style, Apple will charge what it thinks people will pay.

Exchange rates also come into play when we make a comparison like this. By converting all of the local prices into US dollars for the purpose of the exercise, we change them from the fixed local price to one that changes every day depending on the currency markets. In a turbulent economic climate, the order of the list above might well have been different six months ago and will probably look different six months from now.


FAQs

Of the countries we surveyed, Apple TV Plus is cheapest in India.

The price of Apple TV Plus varies in Europe, although all of the countries in the Eurozone pay €9.99 per month. This works out to around $9.29.

Apple TV is the name of the device that can be connected to your TV to access streaming services and has a one-off cost. Whereas Apple TV Plus is the actual streaming service with a monthly subscription.