Individual Amazon Prime Video profiles rolling out to US subscribers (Update)

Update, July 7, 2020 (01:52 PM ET): Today, Amazon confirmed that profile support on its Prime Video platform is now rolling out across the United States. As with the other countries detailed in the original article below, US subscribers will be limited to six user profiles per account.

If you subscribe to Amazon Prime Video, you’ll be able to create and manage your user profiles within the Prime Video app for smartphones, on the web, and on select media streaming devices. Amazon did not specify how long it would take for the rollout to conclude, so expect there to be some delay if you don’t see profile support immediately.

Original article, March 23, 2020 (4:38 AM ET): Netflix and Hulu have offered profile support for years now, but it’s a feature that Amazon Prime Video has inexplicably lacked for ages. Thankfully, it looks like the function has gone live for some users now.

Gadgets 360 spotted profile support in Amazon Prime Video (h/t: XDA-Developers), and confirmed that you can create up to six profiles compared to Netflix’s limit of five. Hulu, meanwhile, also offers support for six profiles in total.

Amazon later confirmed to us that profile support is currently available in India and “other territories in Asia and Africa.” When asked about the United States, an Amazon representative told Android Authority: “We are rolling this out in phases and will let you know when it becomes available to all customers in the US.”

It’s a pretty big deal because profiles allow each user to have their own recommendations, watch history, and more. The inability to create profiles in Prime Video means you can’t keep track of the shows you watched, where you left off, and it wreaks havoc with your recommendations.

Amazon Prime Video profiles are reportedly available in selected markets right now, so you might have to wait a while if your market isn’t supported.

This isn’t the only recent Prime Video news, as Amazon has confirmed that it will follow Netflix by reducing video quality in Europe. The move comes as European markets struggle with network congestion owing to more people being stuck at home.

Have you spotted Prime Video profiles yet? Give us the details (i.e. your market) in the comments below!