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Amazon is turning 20 on July 15th and is celebrating the occasion with a global shopping event for Prime customers. The ‘Prime Day’ sale will offer Black Friday-like discounts and lightning deals for Prime subscribers as Amazon aims to tempt more customers to join its annual Prime subscription service.

‘Prime Day’ will be open to Prime subscribers in all nine countries – US, UK, Spain, Japan, Italy, Germany, France, Canada and Austria – and Amazon say it will offer “more deals than Black Friday” on July 15th. The sale kicks off at Midnight PST and will last for twenty four hours; some deals will launch as ‘Deal of the day’ while others will be lightning deals that change as often as every ten minutes.

Amazon hasn’t specified which products will be on sale but the company does offer a range of products including electronics, toys, movies, clothing and more will all be on offer in the sale. If you’re not already an Amazon member, you’ll need to stump up and give Jeff Bezos $99/£79 to be eligible to take part in the sale or you know, sign up for a free 30-day trial.

Amazon Prime currently offers free next day delivery (including weekends) on thousands of items and Prime membership also includes the ability to stream millions of means through Amazon Instant Video along with one hour delivery in selected cities through Amazon Prime Now. If you were looking for another reason to become a Prime member, the ‘Prime Day’ sale may be worth the subscription fee.