Mountain View surprised the world when it announced the creation of and restructuring into Alphabet, a holdings company of which Google is now but a part of. Indeed the name seemed both amusing and surprisingly logical, and as of last week it’s also official. Nonetheless, the mission doesn’t end there, as protecting vested interests are a vital component of modern online businesses.
Obviously abc.xyz was insufficient, as according to re/code, Google has fittingly purchased the domain for the entire alphabet. That is to say, www.abcdefghijklmnopqrstuvwxyz.com Sadly the link doesn’t actually go anywhere: according to a Google spokesman, “We realized we missed a few letters in abc.xyz, so we’re just being thorough.”
Fit as a fiddle for even Mary Poppins' own supercalifragilistic kit and kaboodle, Alphabet has purchased the most appropriate domain ever: its own namesake.
It will be interesting to see what