Sports Illustrated’s Swimsuit Issue is hitting virtual reality
There are those who believe that bikini-clad babes and virtual reality don’t mix well. I mean, theoretically such a person could exist. It’s a big world. However, I think it’s safe to assume that the vast majority of the rest of us see the rationale behind Sports Illustrated’s decision to bring the latest edition of their popular Swimsuit Issue to VR headsets.
The creative director of Sports Illustrated Chris Hercik has revealed that this issue’s photoshoot, which took place in November of last year, was done in collaboration with Wevr, a VR company. Photographers captured a slew of virtual reality content with models such as Hannah Davis, Irina Shayk, and Nina Adgal for release on the magazine’s new Swimsuit app, which has recently been made available in the Google Play Store.
“For the first time ever,” says Hercik, “we’re going to be able to answer the question that I always get and a lot of the people on staff always get, which is: ‘What is it like to be on set for a Sports Illustrated photo shoot?'”
The app is compatible with smartphone-assisted VR headsets like the Samsung Gear VR and Google Cardboard. Click the button below to give it a whirl. In the meantime, what do you think this says about the continuing development of commercial virtual reality in 2016? With mainstream media like Sports Illustrated jumping on the bandwagon, we think it’s safe to assume that the VR takeover is fully underway.