Sony’s “Concept for Android” program is designed to give early adopters a sneak peek into software features destined for upcoming Xperia products. The latest concept, based on Android 7.0 Nougat for the Xperia X, is now available in Europe.

See also:

Sony Xperia XZ review – flagship, at a price!

October 10, 2016

The latest concept includes visual tweaks, Nougat features like multi-window and improved notifications, and access to Sony’s support section called inTouch.

According to Sony, inTouch provides “direct access to our software engineers and a chance to influence development & coming releases,” because Sony uses “customer feedback and real-time usage data to ensure the software contains the things you enjoy and find most useful”.


If the prospect of getting early access to upcoming Nougat features and being able to directly influence what Sony engineers are working on sounds enticing (and you happen to own an Xperia X and live in Europe), then all you need to do is download the Sony Concept Installer app from Google Play and follow the instructions.

What are your thoughts on Sony’s Concept idea? Do you like the idea of being able to influence software decisions?

ICYMI: When will I get the Android Nougat update?

Kris Carlon
Kris Carlon is a Senior Editor at Android Authority. He is a half-British Australian who lives in Berlin, travels a lot and is always connected to a laptop, phone, smartwatch or tablet (and occasionally a book).
  • Martin

    It’s great if they actually listen to what people want… We’ve seen for years how they always say “We are listening to our customers” but in reality there is no such thing… :)

    • Datalore1

      Sounds like a certain US country i know

  • Corné Cornoster Bergakker

    This would be a nice upgrade – keep up the good work ZTE!

  • Vitumbiko Nkhwazi

    Looks to be a great phone….

  • A hAD

    Never won anything but this thing looks so great that I am going to apply on it :D

  • Mike Bastable

    Now if only they listened to customers with regard to design and pricing….. They might then be able to sell those handsets….

  • The Focus

    “Do you like the idea of being able to influence software decisions?”
    Yeah. I like that. If they listen!

  • rohan patre

    i want a sony flagship so bad