New SFW 'Playboy NOW' application brings the news to your smartphone

In an effort to create “the greatest site the Internet has ever seen”, Playboy has just released a Safe For Work news app to the Google Play Store. The app is called Playboy NOW, and it’s chock-full of Buzzfeed-style listicles, image galleries and videos. Remember, it’s SFW, so we’re not talking about those types of image galleries.

Playboy has been focusing on delivering lifestyle and entertainment-centric content to its visitors over the past few years, and the Playboy NOW app fulfills that goal as well. It’s basically a mobile-friendly version of the main website, which is apparently something many users have been asking for. Phillip Morelock, Playboy Senior Vice President and Chief Product Officer, told USA Today:

We have a very engaged audience on mobile and about three-fourths comes after 4 p.m. So we are building this optimized experience for these guys who are coming back every day and there are millions of them.

The application is completely Safe For Work, and surprisingly features no nudity whatsoever. If you’re interested, you can download Playboy NOW from the Google Play Store for free.