Samsung’s celeb-packed Oscar commercial is funny and on-point

by: Bogdan PetrovanFebruary 29, 2016

Remember the star-studded selfie that Ellen DeGeneres took with the Galaxy Note 3 during the 2014 Oscars? The image garnered 225,000 retweets per minute, a record that stood until last night, when Leo DiCaprio finally got to take home a statuette, generating a whopping 440,000 tweets every 60 seconds.

Samsung couldn’t top Ellen’s selfie moment at last night’s Academy Awards, but the 90-second commercial it aired during the show may be the next best thing.

The clip features cameos from Lil Wayne, Wesley Snipes, Doc Rivers, James Harden, and William H. Macy, the last of whom gets to realize his spokesperson fantasy via virtual reality. The commercial manages to be genuinely funny and just a tad weird, mostly in a good way. At the same time, it does a great job of explaining the key selling points of the Galaxy S7/Edge, Gear S2, and Gear VR.

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Devices from competitors including Apple, LG, and Motorola make brief appearances, unsurprisingly, in unflattering situations.

It’s good to see Samsung putting out good commercials, harkening back to the days when Apple marketing boss Phil Schiller was jealously chiding his own creatives for failing to come up with a proper answer to Samsung’s ad blitz.

We don’t know how much Samsung paid for this ad, but it’s probably in the order of millions. That’s another reminder of just how hard life can be for Samsung’s competitors, most of which can’t even dream of matching Samsung’s ad spending. Case in point, LG, which candidly admitted it will pay more money than it probably affords to on promoting the new G5.

What do you think of the commercial?

  • vmxr

    that was long long long name to say ” samsung galaxy s 7 edge ….. “

    • saksham

      what about apple iphone 6 s plus ?

      • vmxr

        long ?

        • it’s me tim-cock.

          Don’t you think?

      • Inquisitive!

        That’s a babies phone, what about it.. Boring and locked until Cook tells you you can change it!

  • KeyserSoze

    Great new S7 commercials, love ’em all, very clever and funny. Good job Samsung! Hateful iTard sheeps must be tearing their hair out with jealousy and crying themselves to sleep right now… hahahaha!

    • saksham

      lol i read a comment on youtube that a person threw his 6s out of the window after watching the commercial

  • Samsung introduced the only water resistant, fast wireless charging, best camera having, memory expandable, pay almost anywhere phone

    • saksham

      im not deaf ya know

    • Boom

      If I were a phone, this is the phone I would have sex with lol.

  • Žiga Štupar

    Very funny commercial, but seriously at 00:59 he is weird just shower and then play the game so now people will play games,check social media updates,… while showering with S7.

    • nebulaoperator

      I agree it seems so stupid and desperate .

      • skyelm

        Now its desperate? When sony was the one having it, it was very convenient.

        • nebulaoperator

          No no it’s not what I meant. Meant desperate to play game in the shower, check socials etc. I don’t have a problem with waterproofing.

          • RunningGreat


    • My Galaxy Prime

      I used to watch movies in the shower with my S5

  • Ditto

    This is the reason others can sell the same phone for much less, the great ads they make must have been costly.

  • Daggett Beaver

    Love it!

  • Isaac Kofi Spellino

    Very catchy ad that comes at a cost to those who will buy the device. I really don’t like Samsung but this is great advertisement

  • lolwut

    Glad to see Samsung finally hired a proper marketing company rather than having a bunch of English-as-a-second language interns make cringey commercials with iMovie

    • Wutwut

      Samsung traditionally has had very good commercials. Their cringeworthy ones are pretty rare missteps.

  • Major Sceptic

    Great commercial .

  • Alain Lafond

    Yeah! Still locked with Knox… And waaaaaaaaaaaaaaaiiiiiiiiiiiiiiiiiiiitttttttttttttttttt for updates!!!
    Sorry, but no more Samsung phones for me!

  • Inquisitive!

    Awesome commercial!!!

  • Walter White

    iPhone sheep still sticking their wet iPhone’s in a bowl of rice to suck out the moisture.