Samsung plans to get into the self-driving car industry

by: Jimmy WestenbergDecember 9, 2015
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Samsung Logo Close Up AA

Samsung might soon be getting into the self-driving car business, but maybe not the way you’d think. The South Korean technology giant has just released its plans to create a team that will develop car parts for other companies. This new automotive division will be separate from Samsung’s other three business units, and will focus on producing components to be used in self-driving cars. The press release states that the division will begin focusing on in-car infotainment systems, satellite navigation, and the manufacturing of autonomous vehicle components.

This is the company’s first public acknowledgment of its interest in the self-driving car market. Of course, mobile technology will play a huge roll in the way we live in the future, and Samsung wants to be at the forefront of that movement. Samsung has been producing smartphone components for other OEMs throughout the years. Displays, processors, batteries and more are all businesses Samsung is a part of, so it should come as no surprise that the company wants to try its hand at the smart car business. As Engadget notes, Samsung moving into the self-driving car business in this way allows for a more cautious move into the new field, rather than diving head-first into making its own car from scratch.

Google self driving carsSee also: ‘Google Auto’ is the official name for Google’s self-driving car company3

According to The Wall Street Journal, this big announcement comes at a time where Samsung’s smartphone business is struggling. Just last week Samsung Electronics announced it will be replacing its mobile chief, J.K. Shin, with D.J. Koh, an executive who has a strong background in mobile research and development.

  • retrospooty

    How will they add useless bloatware to a car? I guess we will have to wait and see. I am sure they will find a way :P

  • Lord Argyris

    A Samsung self-driving car will be easy to spot. It’ll have two steering wheels, two sets of headlights, and will only come in a neon blue and purple color scheme; the “driver” side and front passenger seats will be reversed from whatever is standard in whichever country it’s sold, and it’ll roll halfway into every intersection before turning on account of control lag. Not to mention, it will ape any new features introduced by Apple’s nascent self-driving car division a month after the fact, and it will have to sit through another lawsuit from Apple for infringing on its “car-shaped vehicle with four wheels” patent.

    Did I miss any Samsung stereotypes?

    • Jura

      Nailed it.

  • The-Sailor-Man

    So in this case , its more probable Apple to “make” a car. Samsung will develop it and make it and Apple will put the logo and sell it. Win-win.
    If there is a company in the mobile business that have tech , R&D, skills, and tradition in building vehicles, this is Samsung.

    BTW J.K. Shin was promoted.

  • Skimshaddy

    Samsung built cars in the past. They can do it!

  • aaloo

    samsung, you better put some money into making tires for my apple car. man, that would be awesome if i have samsung tires on my apple car.