Last year, LG released its flagship device — the G5 — on March 31, while the Samsung Galaxy S7 and S7 edge became available on March 11. According to a report from ETnews, LG has a different strategy set up this year. The company’s goal is to release the upcoming G6 before Samsung’s flagship devices hit markets across the world, which is rumored to happen in mid-April.

The report states that LG will take the wraps off the G6 on February 26 in Barcelona, one day before the official start of the Mobile World Congress. The smartphone will then go on sale less than two weeks after, on March 10, but only in South Korea. A global launch of the device will follow soon after, although a specific date has not been mentioned yet.

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LG G6 will have world’s first QHD+ display with 18:9 aspect ratio

January 10, 2017

LG wants to get its flagship device on the market as fast as possible in hopes of boosting sales in the first month or so before people are able to get their hands on a competitive device from Samsung and other brands like HTC. It’s not a bad idea to speed things up a bit, although one could argue that those who really want a Samsung device, won’t mind waiting an additional month to get it.

The high-end LG G6 is expected to come with a Quad HD OLED display, the Snapdragon 835 chipset, and at least 6 GB of RAM. Rumors also claim that the device will feature a bigger battery, which won’t be removable, a waterproof body, wireless charging, and a brand new design.

If you want to learn more about the device, check out our recent “LG G6: all the rumors in one place” post.

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