Ahead of the OnePlus ‘Smash the Past’ contest, people are already murdering innocent smartphones

by: Andrew GrushApril 24, 2014

oneplus one aa hands on (9 of 33)

For a company that didn’t exist a half-year ago, OnePlus has done a phenomenal job of generating hype for its recently unveiled OnePlus One handset. Now that the dust has settled, we recently managed to get some hands-on time with the device and are rather impressed by what we’ve seen so far.

The only major downside to the OnePlus One is that you can’t just pre-order it and have it ship when it’s ready. Instead, the Cyanogenmod-powered device is only available through an invite system, and OnePlus hasn’t really disclosed much about how this process will work.

While the Smash the Past contest has generated a lot of attention from a marketing stand-point, it’s also raised some concerns

At least for the moment, the only ‘official’ way to get your hands on the phone is through an upcoming “Smash the Past” competition. The rules for the Smash the Past competition will be formally unveiled tomorrow, April 25th, where 100 lucky folks will be given the opportunity to get a OnePlus One for just $1, provided they are willing to smash their existing handset.

While the Smash the Past contest has generated a lot of attention from a marketing stand-point, it’s also raised some concerns from folks that feel the idea is environmentally irresponsible. Additionally, the vague level of details about the event have led some people to smash their devices ahead of the competition’s official start!

The way the competition is supposed to work is you are to enter your email address (starting 4/25) and OnePlus will choose 100 folks from the list. These lucky individuals will then smash their phones and will get the OnePlus One for $1. Want to know what happens when you jump the gun on a contest and start smashing away without knowing the rules? Check out the many videos below, and weep for all the poor handsets that were destroyed in vain.

Smash the Past gone wrong..

Now to be fair, some of these phones may not have been 100% functioning even before they were smashed. On the other hand, the second video shows a perfectly working HTC One M7, and in the last video the person doing the smashing thinks the contest is for an HTC One. Probably the saddest part is that this is just a sampling, as there are several more videos out there. 

The big takeaway here is that you should always fully understand the rules of any competition before jumping in, especially when your phone’s life is at stake.

Perhaps OnePlus will turn this into a positive PR experience and invite some of these folks to ‘buy’ a OnePlus One for a $1 anyhow? We’ll see, but for now, put down that hammer and walk away slowly.

  • Corey Watford

    I have a feeling they will kill this “Smash the past” Promotion due to concerns, and issue the few 50 a invite to get the phone at full price.

  • Frank Ding

    Do these people not realize that if they aren’t chosen, they kinda just wasted a completely good phone?
    And the guy in the last video is an idiot… the One Plus One is not an HTC -_-

    • Corey Watford

      He probably had insurance, but still a waste of a good htc one and easily 70-150 deductable

      • Android Developer

        I don’t think insurance covers smashing the phone on purpose, right?

        • greatestNothing

          It was lost or stolen.

          • Android Developer

            lost to pieces, maybe.
            It’s better to never have insurance. They are pricey anyway (at least here).

          • greatestNothing

            If the insurance covers a lost phone for a deductible there’s no way for them to truly prove that he didn’t actually lose his phone. Insurance for the first year or so of owning a phone you buy outright is worth it as long as the total cost of insurance and deductible are less than purchasing the same model phone used

          • Android Developer

            Anyway, smashing a phone (or anything else) to get insurance money is a wrong thing.
            You could just avoid insurance and buy a new one with the money you’ve saved.

    • Martinez

      whenever I see people destroying expensive smartphones

      • CaptainGreen

        Expensive to the environment as well.

  • namesib


  • Rijoenpial

    What more proof that people can be humongously stupid is needed? HAHAHA

  • Harvie Boles

    Excited much! haha

  • Luka Mlinar

    I can’t help but laugh thinking how bad this all can go :D

  • roger’d

    Kinda funny concept but I really think that the old phones should be re-purposed and donated to those in need instead of wasting a perfectly good gadget. Do we all live in such excess that it’s considered “cool” to destroy usable property?

    • Rob F

      I mean, my old phone barely even turns on so I’d rather smash it to try to get a new one. I wouldn’t want my worst enemy try to use my old shitty phone.

      • roger’d

        I think in your case it’s different than when some other people are wasting a perfectly usable HTC One M7. I see what you’re saying. I guess I’m just opposed to wasting in general and like to donate my old stuff instead. Cheers!

  • Brian

    I almost cried… lol. It does speak for the one m7 build quality though.

  • R.G. Etienne

    Droid cruelty.
    I was actually laughing for the Samsung one.
    Then, seeing the M7 destroyed was harsh, but I literally cried for that Acer Liquid Metal…

    This is madness.

    • Tuấn Ankh


      • Martin Jastram


  • Ryu


  • Faiz Sheikh

    I think this is just a stupid campaign.. They could’ve just said we’ll exchange your current phone.. Plus the guy with the HTC one.. That was painful to watch.. He could’ve probably sold his phone and have got enough to buy a 64 GB OnePlus One with some money left..

    • RockMarz

      Sorry only idiotic are these people.If they can’t read or hear don’t blame one plus. Mmmk.

  • Andrew White

    100 handsets given away for $1. What the odds of actually getting one…..nearly zero.
    A promotion that askes you to send your old handset to some collection centre where your details are registered and you old device can then be forwarded to charity.
    Spread the lovin’ and not demonstrate that we stereotypical self interested capitalists in the west and now apparently in the far east.

  • RH

    Idiots…taking a perfectly good working phone, and destroying it.
    I just wonder how many of these clowns, actually bought the device, and simply are not smashing something that someone else paid for, like parents?

  • WitnessG

    They deserved it for being so stupid.

  • Sal

    I don’t know why people are doing this. There is a very strong chance you won’t be chosen out of the many who signed up for it. Seeing that HTC One M7 being smashed made me cry out. I can’t see myself doing something to a phone like that. I would probably do it to my crapped out Samsung though.

  • itched

    I….can’t believe people assumed that a company would let thousands of people smash their phones and only give away 100.

    You know what? I can believe it.

  • Brandon Miranda

    Que Kevin Hart joke. Nooooooooo. She wasn’t readyyyyy. Nooooooooooo. :'(

  • shogun656

    I wonder if it hurts to be that stupid

  • Alex Ohannes

    I know I shouldn’t laugh, but this is downright hilarious.

  • GandangaTororo

    Does smashing a Nokia 5230 or Samsung GenoA count?

    Seriously; I need someone to donate a working phone to me, please. Thank you in advance.

    • Tuấn Ankh

      OnePlus “accepts” only a few models (comparing to all the devices out there, lol). Even the Nexus 4 doesn’t make it there. I don’t think anybody will be willing to donate any of those phones, lol.

  • Rooney-

    stupid jer.ks! Thrashing the working phones! I mean what are the chances? 100 phones!

    • Android Developer

      chances? even if it was 100% chance of winning, why smash anything?
      This is really a bad campaign.
      People can donate or sell the phones. Think of all the work and money spent on making them.
      I even hate throwing away food, so this… this is just wrong.

      • Rooney-

        Agree completely, at least they should have made exchange kinda thing rather than smashing.

        • Android Developer

          Yes, recycling is so much better idea.
          and they could add recycling of this model for people who wish to upgrade to the next one.

          • roger’d

            Yeah, I wrote the company on FB and they replied with a short answer saying that they do encourage people to recycle their phones. I think if their goal is to draw attention to their device then they are succeeding – I just really wish they’d offer a more constructive outlet for the unused gadgets. I’m sure those less fortunate would appreciate a chance to have an old HTC One, etc. instead of having someone destroy it on video.

          • Rooney-

            what more can we expect from a chinese company.. :p

  • Woe, Is [S]unjay

    I almost cried watching this.

  • Banutu

    How can I smash the past when my past is Nokia 3310?

  • cdurex

    lol nice one ! But we should wait a bit!

  • can’t wait..definitely.

  • alikalik

    Wow this guy smashing his HTC One breaks my heart

  • Swaprava Sharma

    So painful… This is a torture…
    Even if they gave me a BMW I wouldn’t destroy my Nokia C2-01… I’ve emotions attached to it… These idiots don’t have a heart.

  • KillEmAllx

    Idiots gonna idiotate…

  • Martin Jastram

    i think this is rather funny.
    it shows, that good intentions ar just not enough, when you´re dealing with real people.
    but that´s hardly Oneplus´s fault.

    we don´t see the world, as it is – we see it as we are.

  • Armando R.

    wow…this is what happens when you are not patient

    If they would have waited for the rules to be released maybe those phone would still be in one piece

    The way it works is that you have to submit your info and your idea and then wait till after may 2nd to see if you’re idea was selected by oneplus and then you can make a video of you smashing your phone, after its processed by oneplus you will get your 16gb oneplus one with in 48hrs and 3 invites

    sooo yeah….. http://oneplus.net/smash

  • Abdulaziz

    noooooooooooooooo I already smashed my galaxy :(

  • Tom Kelsall

    “Applicants who smash their phone and submit a video without explicit acknowledgement of acceptance into the campaign will not receive a purchase code for the OnePlus One.”

    Well, I guess that answers that particular question…

  • Mf Lye

    You are supposed to get selected first! Idiots

  • Samuel Kennedy

    Its just down right sad and sickening . just wait till the phone comes out to like best buy or something . you could have just sold that phone on eBay or something and gotten some extra money to put toward the one plus

  • CaptainGreen

    This is what happens to environment when greed comes into play. A despiccable act, they have lost me as a customer. Which is a shame, because the phone had potential if only it where green.

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  • paxmos

    I’ll take crazy over stupid any day

  • 00deee000

    Why do people even do this? Invites are already available!

    • Bryan Hsiao

      what a scam.

  • Mojo

    The people that disagree with this marketing campaign because they think it’s stupid or ineffective are fooling themselves. One Plus is getting a lot of free advertising and I hold that those selected will be the ones with the most social media influence(at least that’s how I’d select people). However, the environmental concerns could create some controversy but in the end it will only further the marketing reach of this company.

  • zorro

    idiots smashing $600+ phones to get a $300 phone for $1. stupidity at it’s best. i’d rather buy this phone and smash it and send the video to oneplus.