The summer months are usually a time when the smartphone industry takes a bit of a breather in terms of announcing new flagship devices. That may not be the case for the summer of 2017. In addition to rumors that Android co-founder Andy Rubin could launch his mysterious “Essential” phone during that time period, OnePlus has admitted its next flagship phone, the OnePlus 5, is due for a launch sometime in the summer.

The rumored hardware specs for the OnePlus 5 point towards a phone that can compete with devices like the LG G6, the HTC U11 and the Samsung Galaxy S8 and S8 Plus. However, one of the mainstays of the OnePlus lineup is that it offers phones that have cheaper price points than its competition. In a recent article about the OnePlus 5, we found out, via unnamed sources, that the starting price for the phone could be as high as $650 when it launches (even if we doubt it would be that high).

While the prices of OnePlus’ phones have indeed gone up since the company’s first handset launched a few years ago, a $650 price point would put it at or near the prices of its more mainstream rivals. So the question is: can the OnePlus 5 become a sales success even if its price is close to that of its competitors?

See also:

OnePlus 5: everything we know so far

6 days ago

The case for a higher price

First, let’s go over the rumored hardware specs for the OnePlus 5, keeping in mind that some of these features have not been officially confirmed. The phone is rumored to have a 5.5-inch screen, with either a Full HD or a QHD display. Inside, the phone will have the Qualcomm Snapdragon 835 processor, as admitted by OnePlus themselves. That platform sits at the top of the performance hill in mobile phone chips. The device is rumored to come with 6 GB of RAM and 128 GB of storage, but another report claims the OnePlus 5 may have a variant with 8 GB of RAM and 256 GB of storage.

Other rumors about the phone claim it will have a dual-rear camera setup, a fingerprint sensor in the front, a 3,600 mAh battery, a ceramic and metal build and possibly a curved screen. All of that would suggest that the OnePlus 5 will indeed have a higher price than the $399 cost that was placed for the launch of the OnePlus 3 a year ago, or for the $439 price for the OnePlus 3T launch in late 2016.

Our story’s sources have told us the company is looking into putting in “more costly components” for the OnePlus 5, so a price of $650 doesn’t sound like it’s an unreasonable amount. The price of the Galaxy S8 is around $750, with no dual camera and lower storage space, while the price of the HTC U11 is $649, again without a dual camera and smaller amounts of storage. The LG G6’s normal price is about the same as the HTC U11, although we have seen some carriers and retailers start selling it for as low as $500 just a few weeks after it launched.

The point is that it looks like the OnePlus 5 is going to have either the same specs, or higher, than its main competition while having either the same price as its rivals or even a bit cheaper. We think that even though the OnePlus 5 might have a significantly higher price than its predecessors, its specs would still make it competitive. Ultimately, the OnePlus 5 could be just as much of a sales success as its previous models, with some budget-conscious fans being replaced by an equal number of new customers with deeper pockets.

The case for a lower price

On the other hand, there are many buyers of the older OnePlus phones who were attracted to them primarily because they were affordable. They may not want or care about even more high-end specs or more premium components and materials like ceramic; they may just want to purchase a phone that works well for a reasonable unlocked price. If that’s the case, then a higher price for the OnePlus 5 may turn those buyers off: destroying the original OnePlus recipe might mean the OnePlus 5 loses its most enticing characteristic.

We have seen this type of thing happen before. Google’s older Nexus devices were much cheaper than the competition, but the launch of the Pixel and Pixel XL saw the company embrace a higher price for their smartphones. Many people who bought the Nexus phones were not happy that Google decided to increase their prices for the Pixel models, and that kind of backlash could also affect the launch of the OnePlus 5. However, several OEMs, Google included, have done perfectly well with more premium prices coupled with a higher marketing budget.

Related: HTC U11 hands on

The verdict

Ultimately, the team at OnePlus know that if its next phone is going to go up against the best from Samsung, LG, Motorola, HTC and other companies for your hard-earned money, they also need to compete in terms of offering the best components. Unfortunately, these internals don’t come cheap, and there’s only so much OnePlus can do to keep the price down on the OnePlus 5.

While we definitely think there will be a few OnePlus fans who will not be pleased with a price hike, we still think the company would do well with a higher priced OnePlus 5, as long as its hardware specs are equal, or even beyond, the flagship phones offered from its rivals. As we’ve noted previously, even at $650 you’d be getting a lot more from OnePlus than you would from any other manufacturer. We look forward to seeing what OnePlus has up its sleeves and whether or not the original magic can be sustained at a higher price point. Thankfully, it looks like we won’t have to wait too long to find out.

In the meantime, we want to hear from you on this topic. Do you think a higher price for the OnePlus 5 is justified if they have the right hardware specs and materials? On the other hand, do you think OnePlus should keep the price of this phone down to the levels of its older handsets? Let us know what you think in the comments!

John Callaham
John was a newspaper reporter before becoming a technology and video/PC gaming writer in 2000. He lives in Greer, SC with his wife and five cats.
  • JeR V

    I’ll still buy it..

  • Frans

    Me too

  • Ryan Matthew Landt

    I would really like the Oneplus 5 but if it gets even close to the 650 price point I will be saying hello to the Xiaomi mi 6 (with a different launcher) instead.

    • Looks like there are respectful dealers on ebay offering NEW UNLOCKED Galaxy S8 plus’s for $650-$700 with full mfg. warranty. The guy from France who posted below is saying he’s seeing $650 being offered by French retailers.

      • MrcheGuev

        I’m french too and i agree with that price tag , some retailers do that sort of offers cause of border deals with switzerland , if you wanna make a deal with that , have french friends or install Dealabs that will show you deals of this kind.Can help if you want one , i’m living 1hour away from switzerland ;)

    • Arman

      HTC U11 would be an even better option for that price!

  • Richard Raymer

    was waiting for this phone but have been using a axon 7 and like it too I’ve had one plus phones before loved them but at this price point there are so many others I could try and if I don’t like I can replace. so not at this price for me

    • Eric Wang

      Same here, if OnePlus goes any higher than 500 for the 5 I’d wait for the next Axon phone

      • rarinrob

        The thing is, ZTE phones are very difficult to get hold of, at least here in the UK, and I imagine their customer support here is non-existent. Or have things changed with ZTE?

  • Bailey

    if the phone can be within 550, I think that would be amazing, the 3t was a miracle, it still holds up today against 2017 phones! please OnePlus, don’t sacrifice your whole fanbase by opting for premium prices just to add a little bit higher resolution that is hardly noticed, a curved screen which is a gimmick imo and 8gb of RAM which is ludicrous, if you optimize it, 6 is more than enough, the S8+ has 4!

    • If I owned a 3T, I would probably be sitting this upgrade cycle out until something truly better came along. The only reason why I am upgrading now is because my original Oneplus One finally took its last breath, otherwise I wouldn’t even be entertaining the thought of upgrading. Based on what is available, I don’t see any reason to pay more than $450 for an 821 or 835. A can’t consume all the power these chips are capable of now and many of the new features aren’t things that software companies and device manufacturers have caught up with yet. I just wish my OPO had 6 more months of life left because come December, there are going to be some really cheap closeouts and deals on Gear Best on phones like the HTC U11, Xiaomi Mi 6, etc.

      • Jeremy Clements

        I sat out OP3 because my OP2 was brand new when it came out. I was waiting for the OP5 for my next upgrade, but a much higher price will either make me “settle” for a 3T, or jump ship for a better value. Decision will be made as soon as official pricing is announced.

    • Joseph Yi

      Well said

  • Markosz

    $550 max. It’s not that it isn’t worth it, but I’m not spending more than that on ANY phone.

    • I agree. Based on competitive offerings, I think a $550 launch price is the best they can hope to get. Anymore and their based will go with something with a snapdragon 821 and save $200+. Aside from all of the marketing hype, the 835 isn’t going to help me surf the web faster or get to work any easier.

      • Sallie Leach

        a͏w͏e͏s͏o͏m͏e ͏m͏o͏v͏i͏e͏s, ͏b͏u͏t ͏t͏h͏e͏s͏e ͏a͏r͏e ͏r͏o͏t͏t͏e͏n ͏p͏e͏o͏p͏l͏e! ͏i ͏f͏i͏n͏d ͏a ͏m͏u͏c͏h ͏b͏e͏t͏t͏e͏r ͏q͏u͏a͏l͏i͏t͏y ͏t͏h͏a͏n ͏t͏h͏i͏s ͏m͏o͏v͏i͏e. ͏m͏a͏y͏b͏e ͏s͏o͏m͏e ͏o͏f ͏y͏o͏u ͏w͏a͏n͏t ͏t͏o ͏s͏e͏e ͏t͏o͏o! ;)

        t͏h͏i͏s ͏i͏s ͏m͏y ͏f͏a͏v͏o͏r͏i͏t͏e ͏p͏l͏a͏c͏e ͏w͏h͏e͏r͏e ͏i ͏s͏e͏e ͏h͏d >> 𝐁𝐀𝐍𝐆𝐊𝐄𝗠𝗢𝗩𝗜𝗘𝗦𝟰𝗞.𝐁𝐋𝐎𝐆𝐒𝐏𝐎𝐓.𝗖𝗢𝗠

      • Erik

        I’m with Pete. If someone can mentally justify having to have THE top specs on their phone so they can have bragging rights, go ahead and spend twice what you need to.
        Otherwise, you can choose from quite a few more realistically priced devices which still perform very well!

    • thomasguide2

      No phone is worth more $300.

      • That you don’t want to pay more than $300 for a phone, doesn’t mean the phones aren’t worth more than that. If the components cost more, the phone is worth more. And you just don’t want to spend that much.

        • Jeremy Clements

          No “phone” is worth that. The mini computer in our pocket can be. Anyone buying for price will step down to something with lower specs that fits their needs. Anyone buying for specs will consider a better value in the Samsung/Nexus offerings. OnePlus has built it’s identity in good phones for a low price. Breaking that model will put them out of business.

          Hardware is where OnePlus has done well, but their software is lacking. Google and Samsung will slaughter OnePlus with their refined Software if OP5 is anywhere near their price range.

          • Arman

            Not to mention camera is not even close.. Partnership with DXoMark most likely wont change anything either if they go with cheap dual cameras that all the other Chinese companies are using. But we’ll see!

    • Goran

      Well, tell that to Google and all those who praised abnormaly priced pixels. All went crazy with prices after pixels and “new” Google standard. Pixel buyers are very interesting crowd. Pay so much for such limited phone is insane at least. Pure Apple politics.

      • mrjayviper

        Apple back their devices with solid offline (their own stores and authorized repairers)/online after sales support.

        • Frt

          everyone does! apple is a scam company nothing else

          • mrjayviper

            can you just walk into a “samsung” store and get your phone replaced/fixed?

          • Goran

            In any store where you bought your phone you can leave your phone and they will notify you when the phone is fixed.

          • mrjayviper

            But Apple stores are different. getting on the spot replacement is normal!

          • Goran

            Everything covered with warranty will be excepted with others too, sometimes even more. Apple might be more efficient and faster, but the point is the same.

          • OnePlus doesn’t. Most repair people haven’t even seen a OnePlus phone.

        • Goran

          God, in my country, 2y warranty is obligated and everyone that sells officially their phones must have authorized service. Only Google doesn’t.

    • Bent

      450$ for a good (not extravagant) phone is the maximum for me. Why put more stuff in it if there is no need for it? Why a curved display if everybody in the world has been happy with flat screens for decades? Why using more RAM than some modern laptops these days offer? Why don’t they stay with their values and build a good phone with a fair price and nothing that people do not need.

      If the rumors are true, then OnePlus has just become another premium manufacturer like all the other big ones.

      • Jeremy Clements

        A curved screen would be a deal-breaker for me. Even at $250, I would pass. Does a curved screen even work with Google Cardboard?

        OnePlus has defended it’s lower-resolution screens as being all you would need on a display that size. After so much noise over resolution, why would they concede now? I have seen QHD/4K screens on phones, and you can hardly tell the difference. It’s certainly not worth the additional price and lower battery life.

        • Arman

          I hate curved screen that’s why i did not buy the S7 edge.

  • guilamu

    In France you can have the s7 for 330€ and the s8 for 600€ (unsubsidized). Making the One plus 5 more than 400/450€ would be suicide IMHO.

    • Is it unlocked?How much ram?

      • guilamu

        All phones are unlocked in France now. Those are unsubsidized prices, meaning retail prices not link to a carrier. No idea about the ram, my 4 yo nexus 5 is working like a charm with 2gb though.

        • Arman

          Guess its time to visit France! :D

    • Michael Panggabean

      The problem with S7 is that it’s a year old phone, so you can’t compare that. Any one year old phone can be cheaper than new higher-end mid ranger.

  • rarinrob

    Very interesting subject, this. I predicted a few weeks ago that it’ll be £500 here in the UK. I still don’t think Oneplus is well known enough to compete with the big boys if the 5 is given a flagship price. Every time someone asks me what phone I own and I tell them it’s a Oneplus One, they look at me with a blank expression.

    • Markosz

      True. Also they lack global presence, like proper consumer support, quick product repair and replacement, etc.
      They don’t even spend that so much on marketing, R&D and other stuff to justify same product price.

      • Adriano

        exactly. I really only hope it’s only a rumour. And they stick to a lower price range.

  • J.j. Evans

    Nope. They’re shooting themselves in the nuts. A slight price hike is understandable, but this!? Such heroic nonsense!!

  • southerndinner

    One Plus One equals don’t buy one

  • Abdullah Nore

    but even xiaomi mi 6 has the similar specs but look at its price

  • Gordon S Velup

    definitely!

  • yesitsmario

    Would be disappointing if it’s over $499. If it’s over 499$ then they better stop selling $30 chargers.

  • Aaron

    if the OnePlus 5 is in the $650 price range, can we still call it a “mid-ranged” flagship “killer”? In addition doesn’t it make more sense to simply purchase a Google Pixel(2) since it will most likely have a phone within this price range, with it’s possible 3 variants; in addition to the fact that it will be receiving “all” OS updates first and actually runs stock Android w/o overlays.

  • Henrique Freitas

    I think 500€ would even be high. the ones that buy are the fanboys, because the brand is not that known and the average consumer don’t know what OnePlus is and without any past references about it, they won’t buy

  • Ricardo Gonzalez

    As much as I would want one, can’t see paying $650, this goes against everything that made oneplus so popular. So it’s only $100 less than a GS8………c’mon OP!

  • Merglet

    If they do it, I’ll either go with the latest version of the Axon or put the extra bux into a U11

  • Joshua Kinsbergen

    I simply won’t buy it if it’s over €550, sadly with them removing the 3t from production the odds have become pretty high that it will cost more than that. They yet lack presence and support to go out asking those prices tbh. Their mother company Oppo did the same tho and they did well, but they actually could back it up with the support and presence. Ultimately it would mean that we’d have to settle, completely against their motto. Will be getting the Xiaomi Mi6 if the price gets too high.

  • mrjayviper

    lack of after-sales service at almost the same price point compared to its rivals (example: samsung, lg and etc).

    I don’t think that’s gonna sell well

    • Smuti

      I fully agree. At that price point I rather return to Samsung and its 2 year warranty and way better after sale service.

  • OnePlus One -> Fantastic
    OnePlus 2 -> Disappointing
    OnePlus 3 -> Fantastic
    OnePlus 5 -> Disappointing*
    OnePlus 6 -> Fantastic*
    * Projected

    • Good point

    • Hirs_E_Fruit

      OnePlus One -> Fantastic
      OnePlus 2 -> Disappointing
      OnePlus 3 -> Fantastic
      OnePlus 3T -> Disappointing
      OnePlus 5 -> Fantastic*

      * Projected

      • Mateus Schembri

        for me the 3t is also fantastic! what they done with the battery is remarkable

        • muaz

          The price jumped from £330(3) to £400(3T)

          • Mateus Schembri

            I agree that from price perspective it was not that remarkable :/

        • OnePlus One -> Fantastic
          OnePlus 2 -> Disappointing
          OnePlus 3 -> Fantastic
          OnePlus 3T -> Fantastic
          OnePlus 5 -> Fantastic*
          * Projected

  • Keepie Uppie

    No way! Supposed to be a flagship killer. Ridiculous. Gone against what they previously preached.

  • Carl Pei said in an interview that don’t don’t plan on making budget phones forever. At that price, you might as well get a Pixel. They have to make money at some point guys. OPPO can carry them but so far

    • If I can get an equivalent Samsung S8 for $75 more than a OnePlus then I am going with Samsung. At least with a Samsung you get a real service department that speaks your language and a guy on the corner who fixes phones who has actually seen your make/model and has parts in stock. I think Pei needs to wake up and realize that a Chinese novelty phone loses the race when it’s priced nearly the same as the S8.

  • Joshua Simpson

    Got the OnePlus One for 350 back in the day. Proves it can be done, hence I will never be spending more than that on any phone again. If OnePlus want to keep me as a customer, they’d better start cutting prices right away.

  • Tommy Crosby

    But OnePlus is sold online without carrier pricing. I know contracts sucks but despite some BYOD savings I would still have paid more a OP3 than getting the free S7E promo that my carrier was offering so yeah…

  • paxmos

    “so a price of $650 doesn’t sound like it’s an unreasonable amount”…For you bloggers, any price is reasonable, you don’t pay for them anyways.

    • Arman

      Exactly, they just do the marketing for OP to find out how much people are willing to pay! We should all say $450 max!

  • RAVI PRASAD

    It would be nice if oneplus tries to keep the price low☺️

  • Samuel Hauptmann van Dam

    It’s going to be a success for sure but I’ve already heard a few who like me is looking for the MacBook air of phones and the Xiaomi Redmi​ Pro 2 looks like it.

    Fuck flagships and never settling. No 955%we’ll be just fine with a good product

  • mech1164

    One+ has made its reputation on being up with the flagships hundreds less. Will there be a day when they can and should command top shelf pricing. Yes but now is not the time. A spec bump like the 3T can be justified. Going 200 plus on their new edition can’t be by any means.

    So One+ has a decision to make. Keep pricing reasonable and have good sales. Or Price it as an actual Flagship. Then watch their sales tank. Soon after people saying One+ Who?

  • Uncle timmy

    Oneplus is not a household brand name. Who in their right mind would spend $650 on a brand that they know absolutely nothing about despite what specs it has? For Oneplus to start charging money like that going against HTC, Samsung and Pixel would be a huge disaster. First off you have the current fan base with which you might get 30% who will buy. Secondly, to get new customers on a large scale you need deals with carriers to subsidize the phones and market the hell out of it, which AFAIK has not been done. They need to keep the price point low until that time.

  • Zac

    Few good options below 650:
    Huawei P10 and Mi 6.
    I would not mind leaving my fan base for those options, or maybe other options.

    Oneplus users came for one thing, the price. And not many people know this brand. They should know that we are price sensitive users, any hike would not only make them lose buyers, it would hit hard on the fan base, people would leave.

  • Weather god⚡

    the 3t alone is 570$ in Kenya so I’m pretty sure the one plus 5 will be higher’ here that is

  • Lucas

    Americans like expensive things even if it’s not worth it.

    • We like stuff that we don’t have to mess with every six months for several hours to get it to function properly again. OnePlus requires a lot of maintenance and trouble shooting. Time is money.

  • Benjamin Sisko

    For me, oneplus need to up the battery to at least 4000mah. 5000mah will be perfect.

    And screen size, one plus 5+ with a 6″ screen. For me 5.5″ is so 3 years ago.

    As the price… If they really put 8gb/256gb i will buy it for $550. (Considering they have a shitty customer service)

    • Markosz

      So in 2020, your avarage phone should be 6,5″? That’s very comfortable.

      Or was that sarcasm? I don’t really know.

    • Aaron

      Your standards sound so unreasonable in today’s markets. Can you name 1 company that has made a device even close to these specs? Just curious.

  • Joseph Yi

    Totally straying from their initial core philosophy. OnePlus is nice but not special enough to warrant a higher cost as of now. Let’s see if they do anything new. Otherwise it’s the best midranger… Maybe

  • Dusty

    Stupid article. If you’re a tech writer I know you’re not an idiot, but this article is garbage. Samsung, Google, Apple and the likes pump millions into R&d and hundreds of millions into advertising. OnePlus spams people with emails and invites. The Galaxy S8 has an 18:9 screen with a crap ton of more features than the OnePlus 5 ever will have. $650 is a joke just like this article. Have fun justifying specs that dont matter. The Moto G5 Plus runs just as good as the OnePlus 3T and has similar specs, but it’s not being sold for over $400 because it’s a budget device. This whole idea of the OnePlus 5 being a premium device is just another made in China scam that everyone but you, the tech writer can see through.

  • MRIANB

    If phone sells in red for no more than $500 I am in. If over, it will be a fail as it can not compete with the big boys Samsung and Apple. A price of $650 would be going opposite of core values from day one and will lose buyers.

    Ian B

  • Kunal Narang

    They should price it under $500 to be really called as a flagship killer.

  • Kai Wong

    Once one plus phones have already gone above the budget fruendky price point with the one plus 3t. My interest in one plus starting waning since this. If they went hire I would consider other mid-range flagships from now on like xiaomi or even le eco. Alcatel even. There are other mid-range flagships options and will always be. Most people don’t keep phones long so buying one for high camera specs is absurd. Getting one with decent specs is fine with me

  • Judy K (Miss K)

    With their reputation for abandoning consumers re: support and updates, I don’t think that many will pay premium$, for substandard support. I’ve been tempted to try one of their devices, but the support issues always stop me.

  • SiliconAddic

    I don’t care about price point. It’s the damn 5.5″ display that is a deal killer. Anything under 5.8″ is a bitch to type on.

  • Coverptech

    450$ would be a good price point for them to launch. If they go 500 or more, it’s really not that great of a deal anymore and I would rather spend 100-150 extra amd get a proper store with proper customer service. So no, I won’t be buying a oneplus phone for over 500. And I am a guy who bought all of their phones.

  • Andrii Gr

    I already moved from OPO to Xiaomi phones. For anything that >400 Euro OnePlus is not getting me back. No matter how good specs or quality. Mobile phone nowadays are not worth to paying so much. Just my 2cc from someone how bought one of the first Android phone on the market.

  • rocketryan

    I’m sure it would be well worth the money, however I think they would be turning their back on their original audience.

  • Akki

    I’m the fan of the OnePlus their current flagship smartphone cost Rs29999/$465 for 64GB in India and phones like S8 and G6 costs double that of the OnePlus 3T i.e. $880 and $805 respectively in India for 32GB. Oneplus has the biggest fan following in india and usually these fans are budget oriented so if they hike the price of OnePlus 5 as much as $650 they surely lose their lots of customers in india.

  • Ikechi Anyalewechi

    If it’s got a micro sd card slot I’ll forgive the inflated price

    • Markosz

      Why need memory card, if the phone has 128 or 256 GB already?

      • Art Or Arse

        Flexibility

    • There won’t ever be a waterproof or splash proof phone with a headphone jack and micro sd. Not going to happen.

      • Art Or Arse

        Moto g3? Moto x style / play? Besides, l would readily forgo waterproofing for micro sd

        • jebova2301

          Add in the Galaxy S4 active, S5 active, S7, S7 active, and S8. They all have microsd, and I believe they all have the headphone jack. It isn’t impossible. It just takes a little effort on the manufacturer’s end.

  • John

    As the price range rumours have multiple instances of higher and a lower price, they will probably introduce two variants. Which is perfectly fine for me as I will take the base model (no need for 128gb memory when I have 1tb of OneDrive storage).

    What I would like to see OnePlus do is a new product model that is designed for existing owners to upgrade their phone ones a year
    – we know the quality and have the chargers, so delivery would only be a reusable packaging slip with the phone itself nothing else (making 3 million cardboard boxes filled with paper you never read and could be replaced with a single pdf file is a waste nothing more)
    – Then you have two options, either pay 550€ for the new one or get 150€ discount voucher if you return the phone for local resell program.
    – phones that broken beyond repair get 60e voucher and OnePlus uses automatised line to disassemble the components for reuse.
    – end result, industry’s leading recycling rate, lowest waste of non core resources, happy long term oneplus owners with a new phone and a popular resell market of OnePlus phones.

  • bboyheat

    OP5 will not sell well at $600.

    It won’t.

    • iKon

      Huawei sells at least 10 million above that price point. Probably alot more though

  • androwin

    If I had to pay that much I’d add $100 more and get stereo speakers, hardware noise-cancellation, 960fps camera, dedicated micro-sd slot, 4K display and better after sale servicing and support with known recognized & popular brand name like Sony Xperia XZP.

  • MrcheGuev

    If it’s sold as the same price as the g6 , i will go for the g6 cause of waterproofing and the quad dac that you can find in some models !

  • christopher woodhead

    If it’s £499 or under then I’ll still buy one. It’s still much cheaper than the G6 or S8 and comes with the bonus of having near-stock Android.

  • Asad Khan

    A slight bump in the price is understandable and is acceptable but increasing it this much doesn’t make sense as they’ll be directly competing with the flagships by established brands. OnePlus has a goodwill but it’s not enough to directly compete with LG’s G6 or Samsung’s Galaxy S8.

  • PC_Peasant’s number 1 fan

    Oneplus getting greedier with every release…

    RIP 400 € phones.

  • Nang Bodo

    I’m sorry, an expensive OnePlus doesn’t make sense. All these while price is one of the main factor people are buying OnePlus phones.

    Besides, OnePlus neglect of users of their older phone is appaling. OnePlus 2 users until now haven’t received official Nougat update.

    On the hardware front, the caller echo problem where callers hears echo of their own voice has never been resolved. Oneplus 2 has it, and now some OnePlus 3 users are facing it. No solution from OnePlus.

    So with all these, OnePlus wants to charge more? Might as well, at least people will instead buy to quality android phones from Google, Samsung, and LG.

  • Even at $650, OnePlus will lose their reputation as the “flagship killer”. It was a phone that stressed ‘Never Settle’… for less. But at $650 or higher, people have many other choices. Nobody is going to prefer a Chinese brand when they can get a Samsung or LG for a little bit more.

  • Tim Reynolds

    One key thing to remember is that nobody outside of the tech world even knows oneplus exists (speaking mostly about US markets) . These phones aren’t sold at the silly kiosks or wireless provider stores. Those places and those people are the ones who sell and buy $600 to 750 phones at high volumes. I tell regular people about these phones when I get the chance and they even admire my oneplus 3. I can tell right away that they have some tech aversion to not having a physical store and are concerned there’s nobody at a location help them.. and most likely they won’t take that extra step to find and buy it on their own (at any price). So my advice to one plus is not to alienate your buyers for those that you probably won’t get unless you suddenly expand your brand presence and distribution channels.

  • Jim McNevin

    If the price is too high, I won’t be buying a OnePlus. You can get a brand new S8 from about 570.00 to 650.00 on eBay right now, so why would I buy the OP 5 at a comparable price.

  • Colin Rowlands

    One possibility that seems to get overlooked with the phrase could be as high as $650 is maybe that is simply going to be the pricing for the highest spec version and the regular one is more like $500 which would be in the same ballpark an increase as they had from 3 to 3T.

    They have been smart enough to keep their prices increases to a reasonable amount to avoid alienating their existing customers, so it would seem like an odd move for them to only offer a $650 handset and if that was their intention you would think that they would have kept the 3T in production.

  • Kaushik Medhi

    One Plus 5 What’s the Score ?

  • Taloot B

    No it cant be a hit. Its whole appeal was built on affordable with high specs [laughing].
    All that will happen is people will move to another off brand phone like the meow cat 22
    8gb ram, 6000mh battery, 500gb storage, 6.0in oled screen, 12 core chipset, triple cameras palm print scan, foldable screen for $450 [Laughing]

    • props for the brand name “Meow Cat 22”.

  • CF542

    The problem with having higher costs is that people are going to expect better support. They also are not widely well known as a brand and no US carrier stocks their phones so this is a gamble for them.

  • kingsclear

    The biggest advantage that OnePlus has is no middlemen in the supply chain. They should be able to maintain at least a 25% advantage.

  • 1solo

    If they price it over $500 that’s a deal breaker for me.

  • Karl

    Bullshit $650 for this one…5 , what’s wrong with iPhone 7 or Galaxy S8/S8+ or HTC or Xperia or even “Mi 6” , maybe Carl is living in fool’s paradise ,and one of the biggest +point , broken promises regarding UPDATES.

  • Rafael de Souza

    Eu quero ganhar esse smartphone Samsung Galaxy S8

  • Rodger Dodger

    I think, over $449….It’s just pushing it. at $650, forget it. I’d rather buy a new LG V20 (under $400)or even an S7 Edge for under $500. There isn’t enough Wow in the new phones to pay $650 to $900 for these phones.

  • thomasguide2

    Anyone that pays $650 for a OnePlus needs to have there head examined.

  • Goran

    Well Google started all this mess with pixels and their abnormal prices justified by all those who actually didn’t even pay for them. If one pixel, with specs of an midrange phone, can cost 800$, than op has all the rights to price 5 650. That is crazy. Manufacturers, Google and Apple especially are making fools of buyers.

    • mrjayviper

      apple has the after-sales support network (online and offline and authorized repair centers) to backup their devices. not sure how Google priced their Pixel! perhaps they just priced it similarly to Apple’s without considering other factors

      • Goran

        Every company has authorised services and big ones online support. Google doesn’t even sell their phones officially in many countries. That support from reviewers for such an overpriced phone is insane.

  • The Pool Man

    OnePlus needs two phone lines. Sweet and Wow. Sweet is affordable, Wow is… Wow.

  • Gift Munyaradzi Mutotera

    In Zimbabwe(way down south of Africa) no one knows about a phone called ‘Oneplus’ the only reason I know is coz I studied in Asia, at that price with poor global presence I don’t see a good recipe, unless they just wanna focus on Asian market………..on the other hand Huawei is very well known here and has good popularity.

  • Stergios Papoutsoglou

    My humble opinion is that it cannot. Since its inception its big draw was the price. If its price reaches that point it loses that advantage. Yes it has its own fans now, that it didn’t before but I think most would opt for something else.

  • bumrodgers

    If OnePlus goes above 500 I’m out. While it’s pointed out Google suffered some backlash with the pixel but ultimately did well, OnePlus is almost completely unknown outside the Android enthusiast market. After owning the One and the 3T I’m definitely a big fan of OnePlus, but for me it’s because the phones are so competitive with flagships while being markedly cheaper. I don’t mind sacrificing pixel density, rounded edges, speaker quality, and other less important aspects to get a well built, solid preforming phone.
    Unless my 3T craps out, I was goin to skip this iteration anyway. hopefully they come back around on the cheaper phones for the 6.

    • qw

      I can go up to $550 for a 256gb version… But I don’t give a fuck- if they will ask even a cent over $500 I expect to find in the box a pair of really good headphones (at least $99 retail price), no less than 3 screen protectors & 3 different cases, second Dash charger, etc…

      • Rob

        Yeah I could get behind that. I just got the 3T a couple months ago and paid about 500 bc I also got their earbuds and brick charger as well. Idk about the cases and all that jazz but they would certainly have to start matching other flagships’ box game.

  • Nick Navarre

    Unless you need the absolute bleeding edge technology, there is zero reason to buy a phone this year if you already have a 3T, or even 3. They hold up brilliantly even against new phones

  • muaz

    I’m not going to buy it if the price goes over £450. I’ll just buy the lg g6 its on offer for £400.

  • Rahul Pai

    Every oneplus phone gets more and more expensive. I bought the 64GB OPO from oneplus for 273£. The 3t is 399£. That’s no longer flagship killer price…

  • Umar Muhammad N

    I knew it would come to this. What next? The Moto g series prices going up?

  • Grant D

    While I feel that at a $650 price point, the OP5 would be more worth the money than the LG G6, I think that it’s deviating too far from OnePlus’ original intention or strategy of good devices at a low price point.

  • Cliff Lee

    Oneplus started their mission/vision as a flagship killer and I believe(hope) they will continue on with that philosophy in mind (even if they they market their products as flagship killers anymore).

    I hope/believe that a $449-$499 mark would be the most appropriate in terms of pricing taking into account for the more expensive components whilst sticking to their philosophy of a low priced high specced phone.

    Judging by all the rumours that have been circulated. It may be possible that they may release two variants of the device (6gb, FHD, 128gb / 8gb, QHD, 256gb). Highly speculative indeed.

  • Shishir Singh

    If One plus increase the price Xiaomi will be the king with Mi6

    • qw

      No, Mi6 won’t be the king- in China they face hard times, for India Mi6 is too expensive … When Xiaomi find a way to sell phones in Europe (like 1+ ) and give me real 2 years warranty + 30 days for repair Mi6 (or other flagship) can be “the king”…

      • Shishir Singh

        One plus 3 was costly than mi6 still they sold many unit in india .And there are many Mi fans in india and this year they are not struggling in china.Lets see

    • Maybe with their soon to be launched MI6 Plus. The Mi6 screen is too small and a deal breaker for me.

  • Victor

    No reason to buy OnePlus for more than $450

  • Prospekt arty

    OnePlus isn’t Apple or Samsung or LG and pricing the OnePlus at a competitive price is what has made it special. Pricing it closer to Samsung or Apple will take the wind out of its sales. For one, OPs customer service is legendary very poor, after sales is equally bad, replacement policy is hopeless. And the helpline has much to be desired. Spending anything more than $500 on the OP5 will be a risk not worth taking. I suspect the main people who will be tempted down the price route will be new buyers who have no inkling of OP’s atrocious customer service and poor software optimization. Perhaps a lot of these will come from India where OP has become a hit.

  • Jeremy Clements

    $650 for a phone than will be obsolete in a year, finally receive an OS update 6-8 months late, then be permanently obsolete a year later? The Oxygen OS does not compete with Samsung’s OS in any way. Even the Nexus phones are coming with enough bells and whistles to shame Oxygen OS.

    OnePlus is successful BECAUSE it is good and cheap. If I hadn’t gotten my OP2 for $320, I would have had to “finance” a phone through the carrier, and they don’t do that with a OnePlus phone. Samsung and Nexus can charge more because the carriers help pay the bill through their contracts. OP5 won’t have that.

    It will be cheap, or it will fail. Much more than about $450 will be the death nell. OnePlus has asked their customers to “never settle”. They will not settle for a lesser value, and the additional specs cannot absorb a higher price. My OP2 is due for an upgrade, and the OP5 will have to show me the same value that the OP1 and OP2 had.

  • ianthetechman

    One plus would be better to keep the price low in my opinion, that’s their thing, great phones at decent prices. Without this I don’t know how well the next phone will do.

  • Arman

    I’m almost certain it won’t be $650, they are smarter than that, at least let’s hope they are..

    It would be more like around $500 at most.

    This is a marketing tactic, we have seen that before from OP. They rumor the $650 price point, then they release it at $500, nobody complains about price bump and people even get excited, Win Win!

    Pretty smart! The sad thing is they eventually get on par with other flagships pricing without people even realizing what’s happening.

  • blindexecutioner

    Sales will suffer a lot if they deviate from their previous price point too much. People bought the previous phone because they were cheap and had high end specs. Raise the price and people will most likely stick to bigger names like Samsung that they can get locally.

  • Martin Lane

    If the quality remains good but not quite flagship then no, I doubt it.

  • mike m

    no. it was always a gamble due to lack of ANY support from the company

  • Erik

    I have to agree with many of the people who have posted here – $500 would be my personal absolute limit for any OnePlus device. I can get a OP 3T for $450 or so if I want a better battery and slightly better specs than my OP 3 now.
    I was originally drawn to OnePlus as a brand because of the low pricing – which is why I bailed on Google after the Nexus 5. When they jacked the price up to $700-800, it killed any justification for buying a phone outside of a cellular provider’s store. I can get a lot of different phones at that price point. Google’s choice to no longer be unique made me ditch out. If I wanted to fork out $800, I’d just blindly follow the masses and get an overpriced, overhyped iProduct.
    If the OP 5 is a decent phone with better battery than others on the market, AND it can be had for $500 or less, I’ll stay with them. Otherwise, it’ll be time to abandon ship and know that the underdog has graduated to be just another high-end brand which I don’t need.
    Solid phone + competitive specs + better battery + underpricing rivals = standing out from the crowd.

  • Tom Bennett

    the problem as i see it is that they no longer consider themselves as new but established and thus the prices have started to creep up. you are now paying for a brand name, a name that repeatedly fails to deliver on promises

  • Adriano

    I loved the one plus 3T. And I was also a fan of the Nexus phones.
    I believe OnePlus should stick to a lower-priced phone, and do their best at that price range. Otherwise they are most likely to lose their fan-base, which is all they really have. It’s a risky move what they’re doing, and I don’t believe it’ll be good for them.

    Personally, I wouldn’t buy a 650$ phone. And if they don’t make them, someone else will. And that’s where their costumers will go.

  • Adriano

    I sincerely hope OnePlus is reading all the reviews online. People WILL NOT pay 650$ for a OnePlus. And it’s a company I really like, so I hope they don’t make such a big mistake.