Google Cast has really only been around for about a year. The first time we saw it was at CES last year, but in the intervening time, Cast hasn’t been picked up as widely as Google may have hoped. Sonos remains the go-to wireless home audio provider, and not even Apple AirPlay was able to get the level of adoption necessary to compete. However, this year at CES, Google is announcing that a slew of manufacturers will be integrating Cast technology into their speakers over the course of 2016.

This push might be just what Google needs to succeed where Apple failed and become an effective competitor against Sonos. The partnering companies that will be creating out-of-the-box Cast speakers this year include big names like Philips, Pioneer, Raumfeld, Bang & Olufsen, Harman/Kardon, Onkyo, LG, Denon, and Sony. These speakers will come with multi-room sync functionality that will allow Cast-enabled speakers to play the same music seamlessly throughout your home regardless of what brands of speakers you mix and match.

See also:

Google Cast now supported by Harman Kardon speakers

January 5, 2016

In a note of similar news, Google also announced that their Android TV platform will see significant expansion this year. While Sharp, Sony, and Philips have already been putting Android TV on their sets, newcomers to the arrangement in 2016 encompass Arcelik, RCA, Vestel, Hisense, TCL, and Bang & Olufsen.

Whether these Google-active products will become a mainstay of our living rooms remains to be seen, but it’s clear that the company wants to become a bigger name in this market. It seems like they are making the kind of partnerships they’ll need to stand up to the competition, so it will be interesting to see how this develops over the course of 2016.

What has your experience been with Cast or Sonos? Will Google be able to expand their empire to our living rooms? Let us know your thoughts in the comments, and be sure to click the button below to check out the rest of our CES 2016 coverage!

Next: Best of Android 2015: Audio

  • John Doe

    Sonos is like to Royal Royce of wireless speakers, and with that comes the crazy price tag. Google has done the
    right thing by bringing a low-cost (High-End) solution to the masses, and allowing them to plug a dongle into almost
    any speaker type to make it a wireless speaker.
    The addition of 3rd party speakers that include chromecast capabilities baked in makes your selection of choice that much easier,
    and with the price point at a more reasonable level makes your next purchase more affordable.
    Now if they could only get Android TV baked into more TV’s …

    • Bill_Surowiecki

      I assume you are talking about Pre 2000 Rolls Royce, meaning pricey but not actually that great of a product.
      Sonos is good at what it does, but the sound quality is by no means high end. Im not expecting Sony, LG or some of the others to enter this realm either. Maybe some of the others, but I expect Sony and LG to be on sound quality par with Sonos.