January 8, 2016
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LG is known for delivering striking design in its flagship devices but this hasn’t always translated to the same in its lower offerings. The company is seeking to change this and build on the success of its L series by introducing a new K series, which aims to offer a combination of striking design and reasonable specs at an affordable price tag.

A subtle design with rounded edges

Both new smartphones are made of plastic and feature a fairly subtle design with rounded edges and sides. The K10 is the better of the two devices and features a 5.3 inch 720p display. Under the hood it comes with 2GB RAM, 16GB internal storage and depending on the market, either a quad core or an octa-core processor.

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The K10 runs on Android 5.1 Lollipop and is powered by a 2300mAh removable battery. The back features a 13MP camera and depending on the market you buy the K10 in, you’ll get either a 5MP or an 8MP front selfie camera. The handset will be available in White, Indigo and Gold.

Related: LG K7 cases

The K7 is the lower-end of the two devices and comes with a 5 inch FWVGA in-Cell Touch (LTE) or On-cell Touch (3G) display. It’s powered by a quad-core processor with either 1.5GB RAM and 16GB storage or 1GB RAM and 8GB storage.

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On the front there’s a 5MP camera while on the back, you’ll get either an 8MP or 5MP camera depending on which version of the K7 you buy. The K7 also runs Android 5.1 Lollipop out of the box, has a 2045mAh removable battery and will be available in white, black or gold colours.

LG says both phones are designed for the fashion focused consumer and both devices also feature LG’s trademark rear power and volume button combination beneath the camera. Both devices come with 2.5D Arc Glass which LG claims makes for a smooth and seamless experience and this is bolstered by the placement of the buttons on the rear.

there is demand for stylish yet affordable smartphones and the K series definitely fits the bill

The new devices are certainly not a replacement for any of LG’s existing flagship devices but as the company found with its L-series, there is a lot of demand for a functional and stylish yet affordable smartphone and the K series definitely fits the bill.

What do you think of the LG K7 and K10 and do you plan to buy either? Let us know your views in the comments below!

Nirave Gondhia
Nirave is one of the Managing Editors and a fan of travel. He's worked in technology for over ten years (including stints at two carriers in the UK) and reported on it for nearly nine years. In my spare time, A big football (soccer to those over the pond) fan and avid supporter of Man United for over 20 years, he reads a lot, loves a cocktails and blogs about travel.
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