Let’s all have a break: the KitKat rumors are getting ridiculous

by: Bogdan PetrovanOctober 16, 2013

kitkat-gr5 Nestle

We’re all excited for Android 4.4 and the new Nexus, but some in the Android community are heading to delirium territory with the latest batch of numerology-infused predictions.

In case you’re not up to date with the story, here’s a roundup. First, it was October 15, which obviously wasn’t the big date. Then people connected the dots, and noticed that the text in a Google Plus post of KitKat (the candy bar, not the Google OS) matched the title of a rather obscure song that was released on October 18, 1990.

Then the social media people behind KitKat-the-candy-bar got into the game. The image below is interpreted by Nexus-fevered minds as a reference to a Michael Jackson documentary called “This Is It” that launched on October 28, 2009. And, to save face for the first teaser, the initial name of the band that released “Everybody dance now” on October 18, 1990 was actually “The 28th Street Crew”. October 28 it is!

kitkat teaser

While I have no proof that any aspect of the speculation above is false, my feeling is we’re getting into a tizzy over absolutely nothing. Here are some things that make me believe it’s all just wishful thinking.

  • Two trustworthy sources, Artem of AP and Kellen of Droid Life, reported that Google wants to launch Android 4.4 at the end of October, but it may miss the deadline, as it’s wont to do. Why would Google give a hard date to Nestle to tease if it’s not sure about it?
  • Come to think of it, why would Google give Nestle any date when it’s perfectly capable of teasing on its own to great effect?
  • The +KitKat Google Plus account belongs to Nestle and is in no way connected to Google. The account shared many pics before (1, 2, 3) that are similar to the latest teaser pictures, and nobody saw anything covert in them.
  • I am inclined to believe that the “This is it” post is actually a cheeky answer to this popular Reddit thread, rather than some kind of cryptic teaser.
  • Speaking of cryptic teasers, do you really think that they intentionally made them that cryptic? Teasers should be mysterious yes, but they should also reveal just enough to let the public know what you’re talking about. These teasers can be interpreted in numerous ways. Just read the comments on the two Google Plus posts for a selection of weird and wonderful ideas.
  • “When you hear hoofbeats, think of horses not zebras” is a medical aphorism (okay, I saw it in House, MD) that we can apply here. Let’s leave the wild explanations and weird half-life-3-confirmed-style connections aside and think of the simplest, most reasonable explanation: Nestle is just riding the wave of Nexus interest.

I may be wrong. There’s a small chance the conspiracy theorists are right for once, and I’ll be first to admit it if that’s the case. But I doubt I’ll have to.

What do you think?

  • PolarBear

    Google isn’t helping…

  • TechDevil

    Android 4.4 KitKat and Nexus 5 will be revealed sometime in October, that I’m sure about. Anything else is speculation and nothing is written in stone, but that doesn’t mean it’s not fun to find clues everywhere and to try to bring them together into an answer. Quite frankly, solving the clues (whether they are clues or not) is a big and fun part of the pre-release period of any Android version. So don’t take a break authors, I need you heavy at work trying to solve more puzzles. It may be ridiculous, but I also find waiting hours in line for the iPhone to be ridiculous, so I think we owe ourselves the fun of feeling like a CSI.

    • cretinick

      “Android 4.4 KitKat and Nexus 5 will be revealed sometime in October” is a speculation too. With a great chance of being right. But still a speculation…

      • TechDevil

        You are correct, it was based on the time of release for previous Android versions, but you are completely correct that it’s also just speculation at this point.

  • What do you mean the “the KitKat rumors are getting ridiculous”, they ARE ridiculous. The fact is, Android 4.4. will be released when Google is ready to release it and not a moment sooner. Personally I’m interested in seeing what the updates are and if it will work well on my GNex and Nexus 7. Plus, I’m curious to see what the new Nexus 5 will be like or if its going to be a Nexus 4 LTE.

  • GeeKLoRD

    Android 4.2 was released on the 29th of October a year ago.
    Just saying…

  • Tim Meader

    I’m guessing the author of this article was not alive during 1990. “Gonna Make You Sweat (Everybody Dance Now)” wasn’t exactly a “rather obscure song”.


    • Matthew Plewa

      I was alive and i have never heard of it. Just saying this is more cryptic than even google would go. Not to mention I bet they are just laughing at us…

      • NeedName

        If you were hitting bars/dance clubs you certainly would have heard it. . . over and over and over.

    • monkey god

      If you lived in the early 90’s, there was no way you could escape from “Gonna Make you Sweat”, whether you stepped foot in a club or not. The thing was blasted everywhere: radio, MTV, commercials, and movies. If you didn’t know the title to it, you would definitely know the hook. It is like if you lived in the 2010’s and never heard of a song called “Party Rock Anthem”.

  • Nathan

    No, they are really onto something!

  • The David

    Come on people!!! Isn’t it obvious!!! Google will be releasing a pop song about a new candy related to Kit Kat on October 28th that will cost $4.40 and will the “Nexus” of candy bars…DUH!

    • RanRu

      I would buy that, too.

  • Mayoo

    Let’s give it to Google, they are making up the biggest troll in history.


  • AmicusBrief

    Why don’t you girls join Pep Squad so you’ll have something else to occupy your time.

  • Bradley Uffner

    If you think the rumors are so ridiculous, then perhaps your website should stop reporting them, and helping them spread.

    • Joe Belifore

      Exactly, naive author pandering to a sceptical minority. Screw them and him.

  • I believe there is value to the conspiracy theory on version 4.4. Nestle and Android are both Mafia. Then, the “region lock” which according to an article will be permanent in android 4.4. There is more on this worth digging.

  • edd1965

    Tease, Tease…and more Tease!

    How about a Nexus 10.1 (2013) tease…nothing known about this device except a 10.1″ screen and it’s made by Asus.

    • Ørjan Baglo

      Its just going to be called the Nexus 10 not 10.1, their not Samsung….

      • TechDevil

        It’s* they’re* (I can’t help it)

  • Angel Cervantes

    I don’t think nestle will have the release date

  • Reezo

    When I read “Everybody dance now” the entire song just played in my mind.

  • jrop

    Let’s just face it…someone at KitKat is just having fun egging us on…

    I didn’t realize what an Android fanboy I was until all of this N5/KitKat hype escalated…rather disappointing actually.

  • Alain Lafond

    Got bored, bought a Samsung Galaxy Note 3…

  • 4ChanApologist

    My guess is that Nestle realizes that sites like Android Authority (and others) will republish any vague image that might-or-might-not be connected to the N5 and/or 4.4

    Rather than having to actually pay for advertising, they’re tricking blogs (and potential customers) into seeing and redistributing their ads for them, for free, to millions of people and creating buzz surrounding it at the same time.

    TL;DR: Y’all gettin’ played.

    • Mike Reid


      It’s working…

    • William Worlde

      Aren’t we always being played by the 1%? I celebrate my 99%-ism!

      Tell ya what though: I’ve stopped buying so much stuff at this time since I’ve learned that I’m no longer middle class… :-) That’s my message to the 1%, but I can’t do it on my own.

  • Alex

    Conspiracy theorists turn out to be right all the time though.

    • TechDevil

      I noticed that too. Authors should be careful writing stuff like that without any sources backing them up. He portrays it either as a joke (a bad one) or as some sort of “common sense” that conspiracy theorists are wrong when it’s actually the opposite and they are right a lot of time.

  • William Worlde

    I must admit, I didn’t read your article. However, I obviously know what it’s about. And I do understand too that this blog is devoted to all things Android, but come on already! Smarten your users, don’t dumb us down with this mindless crap! Grow up and stop writing useless articles AA!

    This is quite pointless, but it is fantastic free press for Google. What the hell difference does it make if it’s released Oct. 15, 18, 22, 23, 31?! Maybe It’s just me, but I don’t give a rat’s behind!

    • TechDevil

      For me, it makes one hell of a difference which day the release will arrive. I love updates, and I’m really excited and thrilled to see what Google has in store for its next iteration of Android! A single day for me is a long time, so whether it’s October 15 or October 31 does actually make a difference. I know there are a lot of other people like me out there, so these articles aren’t pointless. They’re not good articles, not at all, but not useless.

      P.S. I still can’t take the abbreviation AA seriously. I laugh my ass off every time somebody uses it! It means something so entirely different I can’t help but laugh! XD

  • Abhishek Kumar

    18 October 1990?

  • Android Developer

    I don’t understand something:
    How come many people were probably invited to their event, but there is no leak of when and where will it occur? not a single website tells about it.
    Or will they talk about the new event and invite people on a very short notice?
    Why keep the event itself in such a secrecy ?

    • TechDevil

      There may not have been any event. They may just issue a press release announcing the Nexus 5 and Android 4.4 KitKat. Would certainly not be as prestige as having a full celebratory event dedicated to it, but we all know Android is a much more relaxed community among developers, fans and Google. Besides, they may be issuing 4.4 silently and instead have a big celebration when they finally reach the big 5.0. At least that’s what I would do. The number 4.4 itself doesn’t really scream “huge update” the way 5.0 would.

      • Android Developer

        how won’t there be any kind of event? they are supposed to announced 2 devices and one new OS version, showing what’s new on them.
        maybe they will show even more new stuff.

        • TechDevil

          An event would certainly be the right call to make – but sometimes companies want to do things differently. Google could just as well make a YouTube video presentation of it if they wanted, along with a press release. Not saying it’s gonna happen, I’m just saying don’t rule it out. I’m crossing all my fingers and toes for an awesome event myself.

          • Android Developer

            yes i like their events.
            as a developer, i also like their lectures. sadly some great people (like Romain Guy) have left the Android department.

  • I smell something fishy in this. I’ll be cautious in future updates.

  • bweN

    enough with the rumors. i just want a pre order page with a ship date. take my money now google.

  • When I hear the sound KIT KAT I crave – for the sweet chocolate. But not on my phone.

  • Jerrod

    Half-Life 3 confirmed!

  • Ben Mosey

    Interesting coming from another Android rumor mill…
    I can’t help but think about the public’s voracity during the “Paul is dead” era of the Beatles. These Da Vinci Code-esque super sleuths of Android Kit Kat are probably some of the children of those that discovered that Paul McCartney was, of course, dead. (sarcasm)

  • DanRowinski

    I think they have fallen off their goddamn rockers. Anyway, Huey Lewis & The News released the album with the single “If This Is It” on July 10, 1984 …