JDI 7 inch display

JDI, an LCD technology joint venture between Sony, Toshiba, and Hitachi, has just unveiled its latest breakthrough in display technology – a 7 inch panel that can output 1000 nits of peak brightness, whilst still managing to offer greatly reduced power consumption. For comparison, most modern smartphone displays, such as the Galaxy S5’s or HTC One M8’s, typically top out at around 500 nits.

This feat has been accomplished using Sony’s “WhiteMagic” display technology, which adds an extra white pixel into the displays red, green, and blue pixel makeup. When operating at around 500 nits of brightness, the RGBW matrix reduces the amount of power consumption by around 40 percent when compared with conventional LCD setups, which is still more than bright enough for uses in even the most well lit indoor environments.

By turning up the brightness of the entire pixel matrix, the display can double its peak brightness up to 1000 nits, which allows for vastly improved visibility even in very bright sunlight. Power consumption, in this mode, is still comparable with conventional LCD panels which are not as visible in outdoor environments. Not only is this display much brighter, but its average power consumption should also be much lower than convention mobile displays, and therefore the device’s battery should last much longer.

JDI’s new display has a resolution of 1920×1200 and a pixel density of 323 pixels per inch, which isn’t quite as overkill as the company’s recently announced 10 inch 4K display designed for tablets. You can find the full spec sheet below.

JDI 1000 nits diplay specs

JDI’s new display is certainly innovative, but we don’t yet know which device will be the first to feature this technology. We’ll keep you posted if anything else crops up at the SID Display Week in San Diego, where JDI is currently showing off its display prototype.

Robert Triggs
Lead Technical Writer at Android Authority, covering the latest trends in consumer electronics and hardware. In his spare moments, you'll probably find him tinkering with audio electronics and programming.
  • David Manvell

    At last a company actually listening to what consumers want!

    • K2

      1000 nits brightness?


  • MasterMuffin

    Nexus 7 2014 please? :)

    • Chris

      Ha more like Nexus 7 2018

      • MasterMuffin

        Nah by that time people will be like “what, 1200p?? Who would buy less than 8K???”

      • Simon Belmont

        More like Nexus 8 (insert year). I think the Nexus 7 is being superceded by the Nexus 8.

        No sense in having a 7 and 8. Though, of course, Samsung would probably like to argue with me on that notion.

  • Stefan

    Oh my lord look at that beauty! JDI vs LG display vs Samsung who shall win? First with unbreakable flexible display with stunning clarity, brightness and efficiency, that’s who. And bezels are good, people.

  • Vuyo Ncube

    Z Ultra successor maybe?

  • hoggleboggle

    looks like the Note 3 has just lost its brightest screen crown :)

    • Abd

      Its the s5 that has the crown now.
      But this new tech is not available for consumers yet and could needs to be refined. Quality is another issue. Some companies would use this tech with a smaller battery to save/make money, and here we go again..

    • Tjaldid

      Xperia P still has that one ;)

  • Konrad Fraczek

    7″ Sony Tablet maybe? Or if they can lower the size maybe it will be on the Z3. It’s very interesting.
    I wouldn’t mind 323 PPI if the screen is brighter and uses less energy.

  • Aditya Putratama

    Wow, “white magic”, where have you been?

  • bakakun028

    White power white power white power