In a marketing tagline worded just clumsily enough to merit a second read, HTC has announced that their new device, the HTC 10, will have “World First, World Class” cameras on both the front and back of the device. With claims like that, it looks like we can expect the smartphone to be a first class, first world device.
— HTC India (@HTC_IN) March 15, 2016
“HTC 10” isn’t the handset’s official name, but company execs did tease that the 2016 device would be released soon when they spoke at Barcelona at MWC in February. They also noted that the device’s design would focus heavily on the camera, which many HTC fans met with a sigh of relief. The most recent entries to the company’s M-line have been pretty lackluster in the camera department, and plenty of long-time HTC fans who were also photography aficionados were starting to gaze into the greener pastures of Samsung and LG.
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If the HTC 10 will in fact have a “World First, First Class” camera, that means it’s going to have to topple the current contender, the Samsung Galaxy S7. The Galaxy S7 might not look like much with its 12MP stat, but tucked away under the hood is a revolutionary dual pixel technology which has never been used on a mobile device before. This increases visibility in low light settings and makes all images crisper and clearer. It has been called the best camera on the mobile market today, so HTC has a steep slope to climb.
What we do know is that it looks like they’ll be using the Sony IMX377 sensor (which you might recognize from the Nexus 5X and the Nexus 6P). No complaints there by any means, but they’ll have to juice up that sensor pretty hard to meet the claims they’re making. What’s more is that HTC seems to be implying that they will be using this sensor for both the front and the back of the device. Traditionally, selfie-snappers have been lower-quality cameras than their rear-facing counterparts.
What do you think of the this smartphone’s alleged “World First, World Class” camera? Do we already have world class cameras on the mobile market, or could the company have a real game-changer up their sleeve? Let us know what you predict in the comments below!