Google Glass has some competition, say hello to GlassUp

by: Robert TriggsJuly 18, 2013

GlassUpThe jury is still out on whether wearable computing is really the next big thing in mobile technology, but that certainly won’t stop eager developers from moving in on the market early.

Google Glass may have brought wearable technology in to the headlines, but Francesco Giartosio had started his augmented reality project, called GlassUp, two years ago. The project takes the form of pair of glasses, and it will display SMS messages, emails, and notifications, much like Google Glass does.

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But that’s really where the similarities end, as GlassUp is simply a second-screen output for internet-connected devices, which is quite similar to what the Pebble smart watch does. One key difference is in the way information is presented, information is presented in the center of your vision, rather than off-center like Google Glass.

GlassUp doesn’t have a powerful CPU, so it can’t do any real processing on-board, and it doesn’t even have a camera either. But this may end up working to GlassUp’s advantage, as it could end up being a bit cheaper than Google’s offering. Giartosio says that the device will be priced at $399 and should offer around 150 hours of standby battery life and eight hours of continuous use, thanks to its lack of a powerful CPU.

The start-up project is also heavily focused on appearances, and is determined not to make you look like a “cyborg”. If you’re unsure about the slightly cyber-punk look of Google Glass, the Italian made GlassUp may be a more stylish alternative.

  • Interesting

    • Christopher Vanwinkle

      I was just going to post that.

  • ash71ish

    This one looks a lot cooler than Google glass.

    • Grman Rodriguez

      The only thing I wish it had is a camera, makes showing stuff on video much easier

      • Morgan Tran

        I think for 400 they include a camera

    • Luka Mlinar

      Not to me. Look big and bulky. Gimicky as well, kind of reminds me of the Oakley MP3 glasses from back in the day.

  • Grman Rodriguez

    Is it me or that thing makes your vision blur when it shows a notification? If that’s the case it’s the most useless thing ever. If not, cool.

    • Luka Mlinar

      I think that’s video editing at work. Can’t really have a driving GPS that does that.

  • Luka Mlinar

    At half the price? Dude Glass doesn’t even have a price yet and i am sure there is no way on gods earth you can beat Google with a lower price. FFS they brought us a flagship phone for 300$ and a flagship tablet for 200$. Get real.

    • Kash Gummaraju

      Actually the google glass is supposed to be priced at $1500, so you’re getting the same thing, but without the camera or the kind of community support as the Glass will be having. They could also release one with a camera for $750 as well.

      • Luka Mlinar

        Dude, that’s not the real price. That was the price for the first 1000 so developers can get their hands on it.

  • End in sight

    Wow, great to see someone else doing this too. It sounds like they need the money and I hope they don’t fall apart due to lack of funds coupled with the momentum around Glass. But, if I were that guy in the video, I would try to sell his company to Sony or even Samsung.