As the Galaxy S7 reveal looms, Samsung sets up shop just outside an Apple Store in Barcelona

by: John DyeFebruary 18, 2016

samsung outside apple store barcelona MWC 2016

In a move that straddles the divide between “passive aggression” and “completely naked aggression,” Samsung has installed a massive display right beside one of Barcelona’s main Apple Stores. It remains uncertain whether or not this location will function as a temporary Samsung store during the Mobile World Conference, but even if it’s just a piece of advertising foreshadowing the Galaxy S7 Unpacked event, it’s still a bold move.

The Galaxy S7 is mere days from being unveiled, and in the past, the line has come under fire for being a bit too iPhone-like. Although some have considered the Galaxy S6 something of a disappointment in this regard, these parties may be swayed back over the line with the S7, which is rumored to return favorite Android staples to the line such as a microSD slot, water resistance, and a much stouter battery.

Samsung Galaxy S6 Edge Plus vs Samsung Galaxy S6 Edge Quick look-12See also: Samsung all but confirms Galaxy S7 will offer water resistance14

The visual message that Samsung is sending with this massive glass ad (and possible retail location) is pretty clear. The Apple Store is housed in more traditional architecture that towers over the relatively puny Samsung display. However, whereas the Apple Store blends in with the rest of the street, the Samsung display sets itself apart: shiny, bright, and modern. “You may have the past,” the setup seems to say, “but we’re going to be the future.”

Whether or not this spirit is being realized by the company is a matter of debate. The reach of the Galaxy line means that millions of people view the Android ecosystem through the lens of Samsung, but the brand has fallen out of favor for many avid Android fans. The world’s response to the Galaxy S7 next week will tell us a lot about the company’s direction and appeal in 2016 and beyond.

lg-g4-vs-samsung-galaxy-s6-edge-quick-look-aa-2-of-141Next: Galaxy S7 vs LG G5: which are you more excited about? (Updated)189
  • Suck My Chalupa

    Yeah…my ass is in pucker mode every time a new phone comes out…not.

    • Diego Opazo SV-Cross

      I dissagree with you, Suck My Chalupa.

  • John Doe

    Well, if you cannot get brand recognition one way, then you must try the alternative route .. Go Big Ass Advertising Route .. lol

    • Diego

      Didn’t they try this before and failed?

  • phatmanXXL

    I feel sorry and ashamed as a former Samsung customer. I rocked a Gnote 5 which I sold for a 6S Plus not long ago.

    Samsung not only copies Apple, they also make those pathetic ads and do things like this, trying to annoy Apple by stealing customers in front of their noses. Samsung hasn’t been successful though… Their smartphones sales keep dropping every year.

    • V-Phuc

      That’s entertainment. Go along and laugh along. Go Sammy go!

    • Kody

      All smartphones steal from each other. Apple has borrow a few features from android and Samsung. I mean everyone keeps talking about the screen size. Also Samsung’s market share is larger than Apple’s isn’t it? They’ve been dropping but they’re still on top. And as for annoying ads well, Apple has made similar ads (I’m a Mac, remember those ads?) when it was going against Windows but Windows still makes up the majority.

      Not saying it’s a great brand just pointing out some things.

    • 1213 1213

      Lol Apple does it too.

      And businesses make business decisions, not petty personal attempts to annoy the competition.

  • mrochester

    Look Samsung, I don’t buy your phones because I’ve never heard of you and don’t know who you are or what you make. I don’t buy your phones because you freaking keep trying to shove Android down our necks with every single device. Stop putting Android on your devices and give us an operating system that is competitive with iOS, then I’ll start thinking about buying your smartphones. Learn the lessons you need to learn, and do it quickly before you slide even further into irrelevance! Apple is eating your breakfast and lunch already. Don’t let them take your dinner from you too.

    • The-Sailor-Man

      Why don’t you buy Nexus or else? Or you better stay with your ‘great’ iOS.
      Samsung made many times Google Edition and NOBODY buys them.
      So just shut up.

      • Hans Pedersen

        They also made two Nexus phones. Had vanilla Android been a priority for smartphone buyers, Samsung would still make those kind of phones.

        • You are so right. Samsung knows majority of the people want a skinned version with a theme store and some addtional options on android. not everyone wants the pure stock experience and neither they will ever flash a custom rom. Samsung knows where their majority of customer is

  • nebulaoperator

    Next to apple around apple i think that is clever way to get maximum exposure and attention. Slowly and steady it grows under the skin.

    • Hans Pedersen

      Yup, they know how to push the buttons on those Apple loving bloggers, like that cnet writer who posted this twitter. :D

      • The-Sailor-Man

        And like AA that reposted it.:)

      • Gotta suck that apple dick

  • Nallaikumaran

    Apple fanboys Crying and making noise (androidauthority)?. The exaggeration in this post. They always campaign against Samsung, And enjoy bashing Samsung and gave negative article (Americans fascist sites). The Americans fascist media (Some) ruthless Samsung haters. They want to destroy Samsung. This is a fascism. Stop ur fascism. How fascist are you? They’re jealous of Samsung. Because Samsung is only the brand, that can fuck apple. Shameless, dishonest and ruthless business media. Samsung haters are pretty good at keeping complaining. Haters keep on hating. Well, that’s your problem. Your only problem is your mind, Let’s clean your dirty mind. how honest are you? how lame you are?. Have you no shame? Not at all. Shameful. Honest South Korean People and Japanese too. How about the Americans?. How honest Is your Country?. Ugly dirty mind and jealous people are?. People need to compliment others more often. I just said.

    • The-Sailor-Man

      All that bloggers just want to ridicule Samsung with any dirty means. The fear that their lovely Apple might go down makes them pathetic

    • Osakwe tochukwu

      American media bashing samsung cos its not american originated coy. Again its the only oem that has shitted infront of apple’s doorstep and owned up to the responsibility.

      • Goblin Shark

        huh? Samsung would be bankrupt without the components they sell to Apple LOL Apple’s not using their chips next time and they’re shitting bricks, more layoffs and more profit losses at Samsung LOL

        • Osakwe tochukwu

          Lmao aplle cant get berra components elsewhere cos samsung makes the best. They will soon come around for amoled screens. And for the record samsung is a multinational firm involved in soo many things. Sd820 has some samsung in it and other android oems are using it. Apple cant do shit without samsung.

  • The-Sailor-Man

    This headline and the article sound butthurt to me. LOL

  • o totoro

    Nexus phones should be the most popular Androids :o Samsung has improved but I can never see skins as polished, finished products.

    • The-Sailor-Man

      Nexus phones are far from he most popular Androids. And there is good reason for that – Samsung.
      Samsung’s take on Android made the Android the most popular OS. No matter how loud and noisy the freaks like you are.

      • o totoro

        Yeah Samsung is at the forefront but in my mind they shouldn’t, because they don’t show off the best of Android. I upgrated from a Nexus 4 to an S5 which was okay, but after bricking the S5, I “downgraded” to a Nexus 5 for $150 but after 3 months, I still only see it as an upgrade (I don’t take many photos so I didn’t care too much about camera quality.)

        Maybe partially because I’m young and more visual, I like my stuff to my slick and refined (both graphically and experience wise), and that is not the case when the phone has 2 uninstallable “Messenger” apps preloaded, AT&T bloat with low resolution icons, Samsung apps that clash with Google equivalents, S Voice instead of the superior Google Now, asymettrical and awkward lock screen (bubbles, really?), etc. My dad doesn’t give a shit about this though and his S4 works great for him with a great camera and super AMOLED display; good for him. I just feel like stock Android is the premium, with everything neatly tied together with a unified presentation and execution (including updates/security). From my point of view, that’s the only type of Android that can truly compete with the iPhone for the public to a certain degree. Or at least for me and those around me.

      • Goblin Shark

        No it didn’t, Samsung’s marketing to consumers and incentives to retailers did that. They’re very good at polishing turds.

  • Goblin Shark

    Their desperation is so sad. They’re leaving the handset market, though. They’ve broken the code, all Android profit flows to Google.

    • The-Sailor-Man

      ‘Their desperation is so sad’
      Do mean the US tech media?

      • Goblin Shark

        Yeah yeah that must be what I meant so dry your tears