Samsung Galaxy S7 boasts the best smartphone display, says DisplayMate

by: Robert TriggsFebruary 24, 2016

samsung galaxy s7 first look aa-13

Samsung has a reputation for being at the forefront of smartphone display technology, with both last year’s Galaxy S6 and Note 5 boasting the best displays in the business for their time. Samsung appears to have struck gold once again with its Galaxy S7, as testing from DisplayMate reveals that the new handset has the best display around.

DisplayMate was granted access to an early production unit to put through its usual selection of display tests. Impressively, Samsung has managed to significantly improve the S7’s display when compared with the Galaxy S6. The overall display contrast and Contrast Rating for High Ambient Light results have shown notable improvements, and the maximum brightness is up a whopping 24 percent on the previous gen model, reaching 855 cd/m2.

Samsung Galaxy S7 display gamut

The Galaxy S7 has three display modes, each with quite different color gamuts.

The testing suggests that the Galaxy S7 manages to keep up with and in some cases also exceeds the Galaxy Note 5, showing that Samsung has managed to considerably shrink down its leading display technology without detrimentally impacting on image quality or peak brightness. The Galaxy S7 matches or exceeded the Note 5 when it comes to Highest Absolute Color Accuracy, Highest Peak Brightness, Highest Contrast Rating in Ambient Light, Highest Screen Resolution, Highest Contrast Ratio, and Smallest Brightness Variation with View Angle.

The results showed very good contrast accuracy, although it was noted that this is slightly too high, as it typical of Samsung’s AMOLED panels. The panel also provides excellent accuracy with vivid colors, and only very small color and brightness shifts when rotating the viewing angle.

samsung galaxy note 5 first look aa (10 of 41)Last gen: Samsung Galaxy Note 5 display is the best in any smartphone87

The rundown also reveals a few interesting points about Samsung’s latest display. The handset comes with a Personalized Automatic Brightness Control that remembers the display brightness settings that you set for different ambient light levels. There are three different display color pre-sets with notably different gamut profiles: Adaptive Display, AMOLED Photo, and Basic modes. Finally, the Galaxy S7’s display can also be viewed even while wearing polarized sunglasses, as Samsung has implemented a 45 degree angle on its polarizer.

We wouldn’t really have expected anything less from Samsung, but it’s still impressive that the Galaxy S7 and S7 Edge continue to show notable display improvements over last year’s smartphones.

  • Ichibanmugen

    I’ve never had any issues looking at AMOLED displays with polarized sunglasses.

    • Chris

      Good for you. Want a cookie?

      • Ichibanmugen

        Rather than being cynical here I was referring to the review as if the S7 is an exception with it’s AMOLED panel having good viewing angles and polarized sunglasses not being affected by this. most if not all IPS/LCD panels are affected by this.

        • Bob F

          Seems like everyone feels the need to go maximum douchebag these days.

          • Ichibanmugen

            Usually it’s a reflection from a lack of attention in personal life.

  • Dapsy

    Samsung haters… You are up next… Kindly comment as expected…

    • Idris Alsudani

      Excellent job Samsung

    • V-Phuc

      Excellent job, Samsung. Well, failing in the display would be a monumental catastrophe given Samsung’s history. Everyone expects this kind of excellent display, nothing less.

    • Nallaikumaran

      And check out camera expert site- Samsung Galaxy S6 Edge+ and Galaxy Note 5 gets Top ranking (camera) on DxOMark

  • Daggett Beaver

    Samsung’s SAMOLED displays are the whole reason I started buying their phones and continue to do so. If you prefer IPS LCD, fine, but for me, nothing compares to SAMOLED.

    My first Samsung phone was the Epic 4G (equivalent to the S1, I think). I was at the store to buy the competing HTC phone (I forget which model it was), but once I saw that display on the Epic, I was wowed and sold. I liked it even after it developed burn-in. Thankfully, that was the last AMOLED display I’ve had that has had burn-in.

  • Chris

    AMOLED or nothing

  • james fuston

    It’s literally the exact same generation of panels as last year, all they did is tune it differently

    • 1213 1213

      No it isn’t. Where did you get that from?

      • Float bar

        He literally got it from his head.

  • billcollier

    is it true that the SD storage won’t accommodate app storage, only music and data?

    • xtriker360

      Yes it is, not sure about getting it now.

      • Phillip

        That’s been the case since the first expanded memory it’s always been for media not apps nothing new here same goes for the LG g5. Are you good spend the same amount of money for a 16 gig iPhone have a nice day

      • billcollier

        Agreed 32 onboard gigs is tough to work with nowa days.

    • Darius, The Dunk Master

      why samsung do that?

      • Phillip

        Because must of your storage is used up in media not apps

  • Do you understand that LG?

  • Don’t worry, the Note 6 would up the game again.

  • saksham

    IPS displays suck ! they are are less bright colour doesnt pop and consume a bit more battery …. good thing samsung is leading in marketing amoled panels and not sacrificing their own displays like sony with their sensors

  • Matteo Santoro

    I am one of those people who prefer LCD Displays, and honestly i can’t understand why everyone is saying that the S7 has far the best display in the world. I used a S7 for about a week and the display didn’t excite me particularly: blacks are “WOW” and so is for contrast, that’s for sure, but whites are very disappointing in my opinion, in Basic mode white looked very yellowish (i hope it was a defective unit) and in every mode you have a different white temperature, adaptive is overall the best for white.. but what makes a display good? Contrast, blacks, brightness are top notch, the best in class, but colors.. Look at the graphic, those colors are off, except in basic mode which is decent, even if it has “meh” white and the whole UI is designed to be used in a more vivid color profile, so everything will look washed out and unpleasing. If anyone ever said “the S7 in Basic mode shows the best display ever” he could be right, in any other mode it can’t be the best display out there. Nice colors, punchy, vivid, don’t make a display the best IMHO. But i’m open to any other opinion, tell me why this should be considered better than an HTC 10 display for example, since it also has a vivid mode to simulate those punchy colors?