You can finally “wow,” “love,” and “haha” posts on Facebook

by: Bogdan PetrovanFebruary 24, 2016

Facebook reactions

Facebook’s “like” button is an institution of the web, but its central place on the world’s most popular social network is about to be challenged. Facebook’s new reactions are rolling out today, allowing you to express more feelings than a simple “like” button.

Facebook has been working on the new reactions for over a year, and it first teased them back in October. Today, “love,” “haha,” “wow,” “sad,” and “angry” reactions are becoming available alongside the venerable “like.”

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Users and pages in the United States are the first to enjoy the new feature, with the rest of the world to follow very soon. We already got to play with the feature on the web, and the Android app will gain the new reactions with an update coming today.

While the feature seems rather basic, Facebook has put a lot of thought into how people use reactions. The company has been testing them in Ireland and Spain, with good results – people seem to like being able to “wow” and “sad” posts, though “joy” and “confused” didn’t make the cut. Apparently, the latter reactions haven’t really caught on in user testing.

facebook reactions

Despite the demand for a “dislike” button, Mark Zuckerberg’s company insists that such a negative reaction doesn’t have a place on Facebook and that “sad” and “angry” do a good job of conveying most emotions that people would like to express with a thumb down.

Reactions will be available for individual users and pages, and the company said it would monitor how users employ reactions to prevent abuse.

In the Android app, long-pressing the like button will open up the list of new reactions, while on the web you can react by hovering the cursor over the “like” button.

What do you think of this feature? Will it increase your engagement with Facebook posts?

  • Emanuel

    Actually, those features have long been available in Portugal too.

  • Maikel92

    Lol we’ve been having this in Spain like 4 months ago I guess

  • ADofCLE

    When Facebook refuses to give be a thumbs down button…

    • Dono

      …then it is not down, it is up!

  • Armand Bernard

    I’m guessing people are just going to use “angry” as dislike.

  • Ivan Budiutama

    oh dear, Now the cancer boys/girls will not only need 1000 likes but also 1000 loves, 500 “haha”s, and 700 “wow”s to be cured

  • Jarvic Suguitan

    Philippines had that feature 4 months ago , I guess United States ia the one that had just followed up not the first one to enjoy that feature

  • yel

    we’ve been using that here in the Philippines for a few months already