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Android Authority’s editorial mission statement

Who we are

  • Android Authority, founded in 2007, comprises a diverse team of media professionals, including writers, editors, and video producers and other media experts, from various backgrounds worldwide.
  • Our team members hail from all over the globe, reflecting the diversity of our audience and embracing individuals from various backgrounds and cultures without any discrimination.
  • Our parent company, Authority Media, headquartered in Vancouver, Canada, anchors our operations. As an independent media organization in a field dominated by large corporations traded as financial instruments, we strongly advocate for the importance of independent voices in shaping informed reader opinions.
  • Throughout our journey, we have published over 60,000 pieces of content, affirming our commitment to quality and depth. We’ve also achieved over 2 billion page views and a billion video views since our inception. Initially focusing on Android, our area of expertise for more than a decade, we have provided detailed, comprehensive, and critical coverage of the platform. As mobile technology has evolved, so too has our content scope, now encompassing a wider range of product categories in response to their increasingly intertwined nature.
  • Our content has not only reached but also significantly helped millions of people in their daily lives. Recognized by numerous major and reference publications, our work often features exclusive content that sets the standard in tech journalism.
  • As we embark on the next phase of our journey, our commitment to being an independent voice that champions consumer interests remains unchanged.
  • Learn more about Android Authority and its staff on our About page.

Independence in journalism

  • At Android Authority, our writing team enjoys complete editorial independence, choosing topics based on merit and relevance rather than external pressures. This freedom allows us to focus on subjects we genuinely believe will benefit our readers. 
  • Our writers’ compensation is not tied to the traffic their articles generate or other such metrics. We measure success through a variety of factors, with traffic being just one aspect of this broader evaluation.
  • Our editorial decisions are not swayed by ad sales, native deals, or affiliate revenue. 
  • We uphold fair employment practices and operate independently, unaffiliated with any conglomerate. As a startup, we value our autonomy and make editorial choices free from corporate influence. 
  • Our integrity is paramount; we do not accept gifts or money in exchange for coverage. This policy ensures our content remains unbiased and focused solely on delivering quality and trustworthy information to our audience.

Financial transparency and ethics

  • From time to time, brands approach us and want us to help them tell their story. Whenever we choose to partner with a brand, it’s after a strict internal vetting process. We only partner with brands we believe in, that make products or services that we ourselves use and enjoy.
  • All sponsored partner content is always clearly marked, labeled and denoted as such to ensure our readers and visitors are informed.
  • We maintain clear and strict separation for our editorial content and do not allow any brand partnership, or sponsor to ever dictate, influence, alter, or affect our editorial decisions.
  • Our primary revenue streams are ads and affiliate marketing. The latter involves earning commissions when readers purchase products via links on our website. However, these financial arrangements do not impact our editorial content or decision-making process.
  • We also issue awards in various categories, and while companies may opt to license these awards for promotional purposes, this does not affect how we determine award recipients.
  • Our commitment to unbiased and fair reporting comes first, ensuring our editorial integrity is never compromised by financial considerations.
  • We do not sell reader data. For more detailed information about how we handle and protect our readers’ data, please refer to our privacy policy.

Quality and balance

  • Our priority is to provide high-quality content to our readers. We have established clear internal policies that uphold high standards of quality, aiming to distinguish ourselves through the depth and comprehensiveness of our work. 
  • Our review process is marked by full editorial independence and robust policies, ensuring that all reviews are fair, unbiased, and of superior quality. Read more about our reviews here.
  • We place a strong emphasis on precise, repeatable testing methods to guarantee the reliability of our content. We conduct thorough reviews and checks on all content to maintain these standards. Read more about testing practices here.
  • Ethical sourcing is a key principle in our content creation process. We avoid using anonymous sources whenever possible, prioritizing the verification of all information we publish.
  • We occasionally enter embargo agreements with companies, allowing us to receive information ahead of its public release. We strictly honor these agreements, but they do not influence our honest opinions about the products.
  • Occasionally, inaccuracies or mistakes may find their way to our content. In such instances, we will issue corrections. Unless the corrections are minor, these changes are clearly marked to maintain transparency.
  • If you encounter any issues with our content, we encourage you to contact us.

Our guiding principles on the responsible use of AI

  • We deeply value our editorial team’s expertise and dedication to producing content that resonates with our readers. While we see AI as a tool to enhance our work, it’s clear to us that it can’t replace the human qualities essential to quality journalism.
  • Our use of AI tools is focused on supporting our journalism. This potentially includes aiding in tasks like proofreading, drafting initial outlines, ideating, summarizing, rephrasing sentences, transcribing multimedia content, and adapting text for diverse formats. AI can also play a role in creating visuals for our articles and videos. As technology develops, we will explore other ways we can use AI in our work.
  • Producing original, high-quality, reader-centric content is our first priority. In order to achieve this, we will ensure that any AI-assisted content we publish undergoes rigorous human editorial review to meet our standards and genuinely serve our audience.
  • We commit to using AI tools and AI features within firmly established ethical guidelines, ensuring responsible and principled practices in everything that we do.

Our promise to you 

  • We will always conduct ourselves in a professional manner. We live to serve you with the most informative content we can, and to uphold our commitment to editorial integrity in the best ways possible. We want you to be able to confidently make your next purchase and aim to take as much guesswork as possible out of your experience by providing the most important information clearly and independently.