Mysterious Axon Phone arriving in the U.S. on July 14th (Update: ZTE is behind the high-end phone)

by: Jimmy WestenbergJune 26, 2015

ZTE Axon Phone AA

Update (6/26):

Yep, Axon is indeed connected to ZTE. While it already seemed obvious this phone was related to ZTE, we have now turned up a trademark for the Axon which belongs to the Chinese manufacturer. It’s still unclear if this is a whole new sub-brand or merely a new naming convention that is aimed at the US market. We’ll know soon enough, as the Axon is slated to launch on July 14th.

Original article (6/24):

Over the past few days, we’ve heard mention of an upcoming “Axon Phone” that’s slated to launch in the United States sometime this summer. There’s a launch event scheduled in New York on Tuesday, July 14th, and the phone even has its own informative website complete with a list of specifications and features. But who is Axon, and is there a bigger company behind this mysterious smartphone?

Before we dive too deep into theories, let’s talk about the phone itself. Available in Chromium Silver, Ion Gold and Phthalo Blue color options, the Axon Phone totes 4GB of RAM, dual rear-facing cameras that can shoot 4K HD videos, and a supposedly amazing audio experience. There aren’t many other specs listed on the website, unfortunately.

For such a seemingly awesome smartphone, who is this Axon company and where the heck does this phone come from? As it turns out, ZTE may be behind this big marketing scheme. According to PCMag’s Sascha Segan, there’s reason to believe that ZTE is the company behind Axon. Not only does the Axon website have “/zte/” all over its source code, apparently belonged to ZTE all the way back in 2012.

If ZTE is behind the Axon Phone, why is the company keeping it a secret?

When asked to comment on this speculation, ZTE told Android Authority “ZTE does not comment on rumors or speculation and does not have any statements to share at this time.”

To clarify, the Axon Phone comes with Google services and features a “Designed in the U.S.A.” stamp on its backside. Since ZTE is a China-based manufacturer, this makes the whole ordeal quite interesting. ZTE has previously stated that it plans to sell inexpensive, high quality smartphones in the United States, which is what we might be looking at with the Axon Phone. It should be noted, though, that there’s no official confirmation that ZTE is behind Axon, though all evidence points in that direction. Additionally, Axon (or ZTE) is giving away one of these devices, along with a $10,000 check, and you can sign up for the contest here if you wish.

At this time there really isn’t a whole lot of information about the Axon Phone, so all we can really do is speculate until the launch event on July 14th. With that said, if these rumors prove true, why do you think ZTE is hiding its association with Axon? Is it merely an attempt to rebrand the company’s U.S. lineup of smartphones, or is it all to generate hype? Be sure to let us know your thoughts in the comment section below!

  • 1ghv856jnt

    Hoping it proves to be worthy of all its hype.

  • Good move. ZTE’s cheaper phones are generally terrible quality in both build and software. When it comes to custoner retention, one bad phone and thay customers will be lost for years, if not forever.

    Their high end phones are decent at best.

    This is ZTE’s chance to to make a name for themselves without people knowing of their roots.

  • Leif Shantz

    Looks like a ripoff of the HTC One S

  • Blue Carbon Analog Watch Face

    This is something new and definitely will create a huge buzz in the market. No one is familiar of the manufacturer and thus a lot will be curious of how good they are.

  • s2weden2000

    that’s right!

  • Gautam Kumar

    i am living in Delhi, india can i buy this phone online, if yes from where??

  • Gautam Kumar

    How much it will cost?? any guess…

  • learn87
  • Fifth313ment

    I wouldn’t buy a Chinese phone if they were giving them away for free!

    • Troy McKenzie

      I loath hearing comments so ill informed like yours. The vast Majority of Phones are MADE IN CHINA including the beloved iPhone!!! So your better off saying you don’t trust the physical design and or software design of a purely Chinese company phone!

    • Troy McKenzie

      Hmmm…..lets see, I loath hearing comments so ill informed like yours. The vast Majority of Phones are MADE IN CHINA including the beloved iPhone!!! So your better off saying you don’t trust the physical design and or software design of a purely Chinese company phone!

      • Fifth313ment

        No, I simply don’t want to support a Chinese state run company where the profits go straight to the government of China. In other countries, Japan, China, Korea, Mexico, etc the people of the nation will ONLY buy products from their home country but here in America we have lost that national pride. I mean Samsung removed it’s “Samsung” branding from its newly released Samsung Galaxy S6 in Japan as the Japanese would NEVER but a Korean phone. I wish we had back our national pride like we did back in the old days.

        Not to mention if all these other companies that are legit put backdoors into their phones what do you think state sponsored companies like ZTE and Huawei. I’m not saying they have put anything in their phones but who knows if everyone else is doing it why not them too. The phones being made in China is 1/1000000th on my list of complaints but I think we should make more devices here in the USA. Oh, how I yearn for the good ‘ole days. :(

        • Troy McKenzie

          The American pride that we lost on the backs of us pushing capitalism to its max and pushing the need for profits over pride giving birth to jobs sent overseas and cheaper products being made overseas namely in China.

          As American consumers have gotten used to the cheaper prices for products, we have enabled and will keep enabling products being made overseas for cheaper than can be made here in the states because of global competition.

          I agree with you that we have lost our pride, but big business likes keeping their profits and we consumers like getting cheap stuff.

          • Fifth313ment

            I agree with you 100% but we pick and choose our battles where we can. Just like no matter how cheap, if another Hitler was in Europe selling cars for next to nothing would you buy one just because it was cheap. I would like to believe a majority of Americans wouldn’t although there would be the few who would sadly. But where I personally can I buy American or our allies.

  • MB

    What’s the price and what cell company are going to have it?

  • Karly Johnston

    ZTE to Axon.. like Comcast to Xfinity… the brand is so bad you just have to change the name.

    • Wean Irdeh

      On the network side they are doing good, they just have weaker vision based on Gartner Magic Quadrant, unfortunately ZTE is Chinese, which Congress see them as suspicious.

  • bydh

    So based on the pictures of screen images, there are no on screen navigation buttons. Are they hidden, or is this thing going to have capacitive nav buttons? Also, I wonder if the stylized holes on the top and bottom are front facing speaker grills. That would be nice.

  • ParSa

    Huawei took that road with Honor branding too..!

  • thisphuckinguy

    How much is this phone?