HeadsUp is a San Francisco startup that is aiming to be the end-all, beat-all when it comes to in-transit control. Founder Arnab Raychaudhuri, formerly an employee at the Pentagon, is the mastermind behind this in-vehicle heads up display. After building and rejecting over twenty prototypes across two years of brainstorming, the company eventually arrived at the final iteration of their product: a seamless and safe voice-controlled hub that keeps you in constant contact with your technological ecosystem.
HeadsUp was developed with Amazon’s Echo-housed digital assistant Alexa. The idea was to create a way to control things like your smartphone or smarthome in the safest possible way without distracting from the road. Alexa offers natural speech technology that does away with the user having to remember specific commands. With HeadsUp installed, you can be driving home from work and, with just a few vocalized sentences, have your house set to Party Mode just in time for your arrival. Control Sonos to start your favorite playlist, have Nest turn up the heat and adjust the lighting, and get ready to walk into exactly the right environment to relax.
Amazon working on a smaller, cheaper, portable Echo
HeadsUp also functions as a kind of stand-in for services like Siri or OK Google, allowing users to more fluidly control their smartphone while driving. The service is optimized for road noise, which conventional voice-controlled features tend to struggle with. Sending message, getting directions, or getting business hours for that restaurant you’re thinking about hitting up can all be done without ever touching your smartphone.
The pre-order campaign for HeadsUp has gone live, and those interested can grab one at the reduced price of $299.99 while the pre-order campaign lasts. If you’re interested, head on order to the campaign’s landing page for more information. In the meantime, what are your thoughts regarding HeadsUp? Worth the cash, or not an extreme enough advancement over conventional voice control apps to justify the price? Let us know your take in the comments below.