Thanks mostly to a forty point jump in the U.S. market, the Chinese manufacturer ZTE has jumped up 42 percent in smartphone shipment for Q3 2014, as compared to Q3 2013.
The global market research organization, Strategy Analytics, recently reported the numbers for ZTE, the second largest prepaid phone manufacturer in the U.S., revealing a total of 15 percent year-over-year growth in overall global handset shipments. It doesn’t hurt that ZTE is now an official partner for not one, but three NBA teams.
The report goes on to explain that the growth of ZTE is in response to a shift in business tactics. ZTE has previously taken the approach of flooding the markets with as many devices as possible, in what you might call a quantity-over-quality tactic. Much as Samsung is now determined to reign things in and focus their resources, so too has ZTE shifted to a value-driven strategy.
According to the report, ZTE has but three device lines to thank for most of their massive growth this year, the ZTE Star series, ZMAX and Nubia Z7. With the Star series shipping more than one million units so far this year, the ZMAX, or ZTE Grand series as it is known in the U.S., is hot on its heals, headed for one million device shipments worldwide. With no actual numbers to report, the Nubia brand has reportedly almost doubled its sales in China, while launching in new overseas markets this year.
Holding strategic partnerships with nearly all of the top 50 carriers around the globe, ZTE is in a great position to continue to grow in the foreseeable future.
For more info on ZTE, including their involvement in the development of the 4G LTE and upcoming 5G standards, be sure to check out our overview ZTE – Past, present & future, to see why this company, and other Chinese manufacturers like them, are headed for banner years in 2014.
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