If it wasn’t clear by now, Micromax really wants to beat Xiaomi at its own game. The phone maker launched the sub-brand Yu last year to emulate Xiaomi’s business model in India. The first Yu device is the Yureka, a 5.5-inch HD device costing Rs. 8,999 (the equivalent of $140) and running Cyanogen OS 11.
Now Yu is doubling down with another awkwardly-named phone, the Yuphoria. Formerly known as Project Caesar, Yuphoria will take on Xiaomi’s successful Redmi 2. We know that because Yu has taken some not very subtle jabs at Xiaomi in its Project Caesar teasers, while revealing a couple of features of the upcoming device: it will run the Lollipop-based Cyanogen OS 12 and feature a 64-bit processor and 2GB of RAM.
Yesterday, Micromax/Yu also revealed when we should expect the Yuphoria to arrive: May 12. There’s no info on the pricing of the phone, but given that the Redmi 2 costs Rs. 6,999 ($110), the Yuphoria will probably be in the same range. As for the sales model, we fully expect the Yuphoria to sell through weekly flash sales, just like the Yureka.