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Another Yu smartphone scheduled for September 8th launch

Yu, a sub-brand of Micromax, has begun sending out invitations to a smartphone launch event scheduled for September 8th.

Published onSeptember 4, 2015


If you haven’t had your fill of new product announcements this week, Micromax’s Yu sub-brand has begun sending out press invites for a new smartphone launch that will take place on September 8th.

Sadly the teaser doesn’t reveal much about the smartphone, other than a brief glance at the side of the handset. The “when future meets past” tagline is also rather cryptic and uninformative, although the official Yu Twitter account has been tweeting some random lines involving historical figures. We don’t have any hardware rumors or leaked specs to go on right now, so we will just have to sit tight for the launch event.

In a separate announcement, Yu CEO Rahul Sharma declared that the new smartphone will be sold through online retailer Snapdeal. Snapdeal CEO Kunal Bahl also Tweeted that “Yu have been making headlines. It’s about time that we did something together?” So it’s pretty certain that Snapdeal will be the website to watch for sales once the launch date rolls around.

Micromax is planning its own Android based OS for future products

Yu has released a number of new smartphones already this year, as it attempts to grab a bigger portion of the booming Indian smartphone market. Recent models include the 5.5-inch 1080p Yureka Plus that was unveiled in July and the ultra-low cost Yuphoria smartphone back in May.

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