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YouTube Premium prices just went up! (Updated: Older accounts also affected)

Update: Older subscribers have till December before the new rates come into effect.

Published onJuly 21, 2023

YouTube Premium Inside App Logo
Eric Zeman / Android Authority
  • YouTube Premium prices are going up in the US.
  • The price hike affects monthly, annual, and student YouTube Premium plans.
  • YouTube is also raising the price of Music Premium.

Update: July 21, 2023 (6:17 AM ET): The latest YouTube Premium price hike will also affect older subscribers who have been paying a lower rate since 2018. YouTube is reportedly informing existing users of the price hike via email. However, to show appreciation for their loyalty, YouTube has said that it is giving older subscribers at least three extra months at their current price before the price increase impacts their plan.

I’m cancelling my YouTube Premium come December. If they REALLY saw me as a “long-standing and valued member”, then why are they forcing this price increase on me? It seems Google is getting a bit too greedy!
— 🕊️Space Gal🌻 (@aTIEDefender) July 21, 2023

So if you are a grandfathered YouTube Premium user, your price for the service will not increase before your December billing date.

Original article: July 20, 2023 (2:32 AM ET): YouTube has increased the price of its Premium subscription for new members. The new YouTube Premium plans are now live on

An individual YouTube Premium subscription will now cost you $2 more, bringing it up to $13.99 per month in the US. Until now, the price of this standard YouTube Premium plan was $11.99 per month.

The annual YouTube Premium plan is also going up from $119.99 annually to $139.99. That’s a $20 increase. However, you end up saving around $27 if you subscribe to an annual plan instead of paying monthly.

Meanwhile, the YouTube Premium family plan is still priced at $22.99 per month. However, the student plan, which previously cost $6.99 per month, will now be priced at $7.99 per month.

YouTube Premium Price Hike 2023

YouTube is also raising the price of Music Premium from $9.99 to $10.99 per month.

Of course, you can still avail YouTube’s free three-month Premium trial if you’re a new subscriber.

We’re guessing that existing YouTube Premium subscribers will have to start paying the new prices when their monthly or annual memberships are up for renewal. However, since YouTube hasn’t announced the price hike officially, we’ll have to wait for more clarity on how and when the price change will affect existing Premium users.

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