Who doesn’t love speedy delivery with your latest gadget and it’s tough to find a faster method than a taxi? Xiaomi and controversial taxi firm Uber have entered into a partnership to deliver new Mi Note smartphones directly to customers in Singapore and Malaysia.
I’m not a huge impulse buyer, but eager customers can order a new Mi Note in exactly the same way as they would order an Uber taxi. Using the slider at the bottom of the Uber app, pick “Xiaomi”, request your phone and it will be shipped out to you directly by your nearest smartphone carrying Uber taxi.
Payment is also exchanged through your credit or debit card that is tied to your Uber account, which keeps this pretty convenient. Your delivery should be with you in just a matter of minutes.Although clearly more of a marketing stunt than long term business strategy, expansion into new territories is a key part of Xiaomi’s strategy this year and ideas like this are a good way to gather a little attention.
As well as rolling out its latest products to new markets in Asia, Xiaomi has also recently moved into Brazil and is gradually gearing up for a product launch in the West in the next few years. Hugo Barra announced that the company is building up a defensive patent portfolio ahead of a US launch, which won’t be for another few years.
So, who’s getting a new Mi Note?