Xiaomi Mi Max-12

In a note published on Xiaomi India’s Facebook page, Xiaomi CEO Lei Jun has announced Mi India’s latest milestone having sold 1 million smartphones in just 18 days as the online retailers in the country went on an overdrive for the festive season.

A big round of thanks to Manu and Hugo for their outstanding leadership, to everyone at Mi India for their dedication, and to the business teams in China for their support. I am extremely proud of each one of you! I would also like to extend my heartfelt gratitude to all our partners in India, especially Flipkart, Amazon and Snapdeal, for their support.

When we entered India, there was extremely fierce competition. We have achieved such extraordinary growth in India firstly because of our vision to bring innovation to everyone with our high-quality products at incredible prices. Secondly, we have an amazing team in India. We will continue investing in India to deliver the best products to our Mi fans — expanding our supply, ensuring the high quality of our products, and further improving our after-sales service.

The core of the Xiaomi model is creating high-quality products, making friends with our users, and operating our business extremely efficiently. This model has been proven in China. I believe that the Xiaomi model will resonate across the world, starting with India.

Incidentally, earlier this month, Mi India announced that it had sold more than 500,000 smartphones in less than three days between October 1 to 3, an industry-first milestone.

India is an extremely important market in Xiaomi’s globalization strategy and their largest market outside of mainland China. According to the Lei Jun’s post, Xiaomi aims to capture the largest market share in India within 3-5 years.