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What is HelloFresh and how does it work?

Eat healthy and deliciously without spending hours cooking!

Published onJanuary 31, 2023

HelloFresh open on Android phone in kitchen 1

Despite being one of the greatest pleasures in life, food can also be a stressful subject. Planning, buying groceries, prepping, and cooking is no easy feat when you have chores, school, work, and other responsibilities ahead. We often end up eating fast food or slapping a simple sandwich together. This is why services like HelloFresh are becoming so popular.

What is HelloFresh, anyways? Today we’re here to tell you all about the food service, how it can help your day-to-day nutrition, and how it all works.

Related: The best cooking apps and recipe apps around

What is HelloFresh, and what makes it special?

HelloFresh aims to simplify your meal planning, prepping, and cooking. It offers planned meal kits you can customize easily and get delivered right to your door. These weekly deliveries will contain all the food you need for your specific meal plan, and ingredients will even come in portions, so they’re ready to cook.

HelloFresh will then provide recipes to prepare your meals. You’ll get to pick the number of portions and recipes you want to receive per week. There’s also a selection of diet plans for those with specific needs.

What makes HelloFresh special is that it focuses on all the right purposes. For starters, the meals are said to be pretty healthy, and the company will provide dietary information for those who want to count everything. All ingredients are said to be fresh and of high quality. Not only that, but HelloFresh is also trying to be environmentally friendly. The company claims each meal produces about 3.7kg of CO2e, which is significantly less than the 5kg an identical meal with ingredients from an average supermarket would produce. You can learn more about their plans to help the planet here.

In short, HelloFresh can help you eat healthier, tastier food. It will also save you time in grocery shopping, planning, and even cooking. Not to mention there will be no need to constantly figure out what you’re going to eat next.

What food does HelloFresh offer?

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HelloFresh has a wide variety of options to pick from. In fact, they are usually over 30, and these alternate weekly. These recipes are created by chefs and can range in difficulty and preparation time. Regardless, they are meant to be much healthier and tastier than what you would eat in a rush.

Those with specific dietary needs shouldn’t worry, as HelloFresh is trying to accommodate everyone’s tastes and needs. For example, you get to pick from popular diets from the get-go. You can choose between “Meat & Veggies,” “Veggie,” “Family Friendly,” “Fit & Wholesome,” “Quick and Easy,” or “Pescatarian.”

Those who want to get a little more adventurous can even try recipes labeled as “gourmet.” These may include more unique ingredients like duck, or beef tenderloin. Opting for these may also involve more complex recipes, so save those for when you have more time.

Each recipe, which you’ll get physically or can access from the website, comes with dietary and allergy info. Make sure to read through it if you have any allergies. Also, something many assume is that HelloFresh meals are automatically healthy options. HelloFresh is very clear about this, and specifies not all meals are exactly healthy. However, it offers many healthy choices, and you will know all the dietary information ahead of time, making it easier to plan for healthy eating habits.

How does HelloFresh work?

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Getting your HelloFresh meals is a straightforward process, and you probably already know over half of it just by reading the informational content above.

All you have to do is go to the HelloFresh website, pick a plan, fill out your information, choose your recipes, and pay for that week’s service. You’ll get a chilled box with all the ingredients, as well as recipe cards with dietary and allergy information. You can get these online, if you happen to misplace the cards. When ready to cook, follow the instructions using the cards and pre-measured ingredients.

How much does HelloFresh cost?

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HelloFresh prices change depending on how much you order. At the highest, you’ll be paying $12.49 per serving, if you only get two recipes with two portions each. This is the minimum you can purchase from HelloFresh. Those who commit to the service can get up to 6 recipes a week, with four servings each. This would lower the price per serving to $8.99.

There is no commitment or subscription fee necessary. You can cancel anytime, as long as you do it before the cutoff date for the next shipment. This is usually five days before the next delivery is scheduled.


HelloFresh assures us the shipment box can stay out of the fridge for 24 hours after delivery. The ice packs and vacuum packs will help keep the ingredients fresh.

HelloFresh doesn’t currently accept EBT payments.

Some HelloFresh ingredients are organic, but not all. In fact, the majority of its food isn’t organic. You can opt for Green Chef if you want organic food.

HelloFresh’s reward program is actually a bit confusing, and it only applies to new customers. You can find these under the Fresh Achievements section. HelloFresh will usually throw in rewards after a certain amount of boxes purchased. You may get small deserts, meal discounts, and other freebies.

You can change your meal time or pause it at any given point. Just make sure to do it before the cutoff date, which is usually five days before the next shipment.

You can read all info on every meal when selecting your recipes. It’s up to you to modify the recipe or select another one if needed.