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UC Browser crosses 100 million Monthly Active Users in India
UC Browser, the flagship product of UCWeb, an Alibaba Mobile Business Group company, has crossed 100 million Monthly Active Users (MAUs) in India. The milestone was announced by Kenny Ye, General Manager of Overseas Business, Alibaba Mobile Business Group at the Global Mobile Internet Conference (GMIC) in Bengaluru.
“India has been an incredible market for UCWeb. In the 6 years that we have been here, UC Browser has transformed from being the largest mobile browser to a leading content distribution platform in India. By crossing 100 million MAUs, UCWeb envisions itself as powerful as Google and Facebook and bring the global mobile internet to an era of ‘GUF’ (Google, UCWeb, and Facebook).”
As per StatCounter, the mobile browser has a 57% market share in India and with an increase of 25% of MAUs in 2016, UC Browser is the largest mobile browser in India.
As the mobile internet landscape in the country is evolving, UCWeb has adopted a strategy of becoming a content distribution platform from being a browsing tool by engaging and aggregating entertainment based content on its platforms – UC Browser and UC News. Within five months, UC News has become the most downloaded news app in the Google Play Store, and the company is working on inviting more and more key opinion leaders, celebrities, and self-publishers to join the We Media program to offer unique content on UC News.
The international product portfolio of UCWeb includes UC Browser, UC News, 9Apps, UC Union, etc and according to StatCounter, UC Browser is one of the world’s top three mobile browsers.