Affordable smartphones are gaining momentum in the global market and the new UBIK UNO, which is looking for funding through Kickstarter, wants to bring this trend to the US.
The UBIK UNO is being positioned as a low cost alternative to the leading flagships in the US. The phone will cost just $345 once it plans to hits the market later this year, which is almost half the price of the Galaxy S6 or One M9.
In terms of hardware, we’re looking at a 5.5-inch display with a 1080p resolution. There’s a noticeable compromise in the SoC department compared with other flagships, as the UNO features an octa-core MediaTek MT6795 processor clocked at 2.2 GHz, which is a mid-range chip despite company claims to the contrary.
Alongside these parts, the UBIK UNO features 3GB of RAM, 16GB of internal storage with microSD card support for a further 64GB. There’s a 20 megapixel Sony IMX230 rear camera with f/2.2 aperture, an 8 megapixel front facing camera, support for LTE networks, and a large 3,100mAh battery. The body is built from a single piece aluminum frame and offers ultra-slim bezels for a stylish design.
As you may expect from a small operation, the smartphone will be running a purely stock version of Android 5.1 Lollipop, which may or may not please potential customers. For $345, this smartphone packs in everything that you could ask from a solid daily driver.
As part of its Kickstarter campaign, the UBIK UNO can be grabbed at an even lower early bring price of $280. The smartphone is already apparently designed and ready to go, so funding is being used to generate the revenue needed to begin mass production. If the company reaches its $200,000 goal, smartphones could ship out to backers as early as September.
Once the Kickstarter stage is over, if all goes well, UBIK is planning to sell its UNO smartphone exclusively through its own website at a price of $345.