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T-Mobile will give benefits to users who pay their bills on time for 12 consecutive months
T-Mobile has just announced their next step in the Un-carrier agenda, which aims to give benefits to customers who pay their bills on time. The new initiative is called Smartphone Equality, and allows users who pay their phone bill on time for a full year to get the same perks as customers with great credit scores. Oftentimes, carriers will introduce a ton of great promotions to get customers in the door, only to decline the customers because of their bad credit score. Now, even if a customer has poor credit, if they’ve paid their phone bill on time for 12 months, T-Mobile will ignore the credit score and give the customer the perks they deserve.
John Legere, the carrier’s CEO, explains:
It’s a simpler, saner way to evaluate credit − our history with you. And it’s more effective. Because the simple truth is that our relationship with that customer is actually a better predictor of future behavior than their credit history.
So what are some of the benefits Smartphone Equality brings to the carrier? T-Mobile states that for qualified customers, benefits include low device pricing on smartphones and tablets, as well as zero down with no interest and no credit check. The carrier explains that there are more than 100 million American adults that don’t have a smartphone, so this new initiative aims to change that.
Smartphone Equality is available for any customer on a prepaid or postpaid plan.