At its Uncarrier X event earlier today, T-Mobile announced a new initiative called Binge On that will allow its customers to stream videos from popular services for free, without the need to take up any mobile data whatsoever. 24 video streaming services will be available at launch, including Netflix, Hulu, HBO Go, HBO Now, Sling TV, Showtime, Vevo, Watch ESPN, Encore, Fox Sports and more. This is similar to the carrier’s Music Freedom program, which allows users to stream unlimited music from popular services like Spotify, Google Play Music and more without using up precious mobile data. The carrier says 200 million songs are streamed each day through Music Freedom.
24 video services will be available at launch, with more on the way
Of course, one could say that Binge On falls under net neutrality scrutiny, as users would be much more inclined to use these video partners rather than a video service that isn’t involved in Binge On. However, T-Mo says this isn’t the case because the video partners don’t pay to get involved with Binge On – it’s completely free for both video providers and customers.
In addition, the carrier also announced that it would be doubling every data bucket in its Simple Choice plans at no extra cost. Previously the company offered data tiers of 1, 3 and 5 gigabytes, and now those tiers will be raised to 2, 6 and 10 gigabytes for the same price.
Both Binge On and the new Simple Choice plans will be available to new customers starting Sunday, November 15th. Binge On will be available to existing customers on Thursday, November 19th.