The existence of the Samsung Galaxy Z Flip has been leaked via video and renders well before Tuesday’s big Samsung Unpacked press event. However, the company has now decided to run an official teaser TV ad for the upcoming foldable phone two days before that event. The commercial was first shown during ABC’s telecast of the Oscars.
While the ad doesn’t actually show the name of this phone, it’s clear the device is the clamshell-based Galaxy Z Flip. As reposted on the It’s me CL YouTube channel, the commercial shows the smartphone opening up to its full-screen length. It then shows how the camera app can be used to place the subject on the top screen, while the bottom screen can be placed flat on a surface to take a photo.
The ad also shows the small secondary screen when the Galaxy Z Flip is closed that can be used for phone notifications. One interesting thing about the commercial is that there’s a small disclaimer on the bottom that says people may “notice a crease at the center of the main screen”, which Samsung says is a “natural characteristic of the screen”. It’s obvious that Samsung is trying to head off complaints about visible creases on the Galaxy Z Flip.
The ad concludes with the February 11 date for the Samsung Unpacked event, where we will presumably get a full and official reveal of Samsung’s new foldable. You can check out what has been unofficially leaked about this foldable phone at our Galaxy Z Flip page. Stay tuned as we will have full coverage of the Samsung Unpacked press event on Tuesday.