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Red Bull Alert: a social alarm clock app that motivates you to get up

Alarm clocks are useless for those of us who insist on pressing the snooze button over and over. This is why Red Bull Alert is such an exciting alarm clock app.

Published onJuly 14, 2015

Alarm clocks are useless for those of us who insist on pressing the snooze button over and over. Sometimes we just don’t know what’s more annoying: the sound of the alarm going off every 5 minutes or realizing our bad habit is making us late to everything. Red Bull Media House today launches Red Bull Alert, an app that aims to get you off bed without pressing that dreaded snooze button (or at least not as much).

Red Bull Alert uses sports themes to wake you up with a much more electrifying mood. The energy drink company accomplishes this by adding a competitive angle to its alarm clock application. The service provides daily feedback on your progress and keeps an updated leader board with your improvement (or its absence). Users can also share their detailed statistics with friends by connecting directly to Facebook, Twitter and Google Plus.

The app’s themes keep you inspired with active visuals and music for every taste and mood. You can choose from 9 themes based on extreme sports, including aerial sports, BMX, Formula 1, MTB, MX-FMX, rally, skateboarding, snowboarding and surfing.

Red Bull’s plan is to get you moving and solve an issue many of us face every single morning. The company claims the average American spends months of average lifetime sleeping after the alarm has gone off. Furthermore, it seems about 57% of us press the snooze button at least once before getting up (guilty!)

Are you part of these statistics? If so, you can download the Android app (which does support Android Wear) from the Google Play Store. I happen to work afternoons and really don’t have an issue getting up a little late, but if you need something more than that good ol’ alarm clock, this is about the most exciting alternative we can think of! How many of you were looking for something like this?


July 2015Over the course of a lifetime, the average American spends months dozing after pressing snooze, 57 percent “snoozers” the button at least once before getting up*. The majority annoyed by their bad habit. They just need some motivation Red Bull Alert helps them change that.

Great news for the sleepyhead in all of us: Red Bull Media House today launched Red Bull Alert, a highly visual and uniquely competitive sports-themed alarm clock app for Android and Android Wear. The app provides inspiration with customizable sports themes and motivation to get out of bed faster with a competitive leaderboard and instant daily feedback.

Red Bull Alert includes nine different image-rich sports backgrounds to choose from, including surfing, skatingsnowboarding. Each theme is equipped with exclusively orchestrated music that fits the taste of each audience.

The leaderboard lets Red Bull Alert users see how they rank next to their friends, and detailed statistics show their improvement (or lack thereof) over time. It also integrates with Facebook, Twitter and Google+ so users can proudly share their accomplishments.

Red Bull Alert is available today exclusively for Android and Android Wear devices.

Key Features:

Instant Feedback: Innovative Snooze and Dismiss interaction, instant feedback on the lock screen, motivational background images

Detailed Stats: Set goals to motivate yourself, track your progress, detailed history data

Alarm Themes: Choose from different sports themes (Snowboarding, Skateboarding, Surfing, Aerial Sports, FMX, Rally, Formula 1, BMX, and Mountain Biking) with exclusive wake-up sounds and amazing imagery

Social Leaderboards: Compete with your friends, find out who wakes up first and fastest, and share through Facebook, Twitter and Google+

Localized in 6 languages: German, English, French, Brazilian Portuguese, Turkish and Russian


About Red Bull Media House

A global media company, Red Bull Media House produces, publishes, distributes and licenses high-quality sport, entertainment and educational programming from the areas of Sport & Lifestyle, Nature & Science and Tradition & Inspiration. Its product portfolio includes sport and lifestyle programming, documentaries, feature films, music, games and mobile apps, as well as print and online magazines that fascinate and inspire audiences all over the world – through all media channels and on all types of devices. [/press]